ConversionXL

NOVEMBER 6, 2017

The more well-known your company becomes, the harder it gets to directly impact primary KPI’s at the aggregate level because the majority of customers who buy are going to do so irrespective of if your button color is red or blue. In the same vein, consider a metric like ‘time on site.’. Image Source.

Chad 112

Chad Mobile Technical Review Aggregator 112

Occam's Razor

OCTOBER 21, 2013

Aggregated search engine level analysis. This is a simple custom report I use to look at the aggregated view: As the report above demonstrates, you can still report on your other metrics, like Unique Visitors, Bounce Rates, Per Visit Value and many others, at an aggregated level. See Page Value there?

Search 156

Search SEO Analytics Engineer 156

Up and Running

SEPTEMBER 10, 2021

This typically involves a CRM system or tool that helps automate and aggregate various customer touchpoints. Provide employees with the information and processes necessary to know their customers, understand their needs, and effectively build relationships between the company, its customer base, and distribution partners.

Management 116

Management Customer Software Review Technical Review 116

Occam's Razor

JULY 1, 2013

Extra work for you to download the data and aggregate it, but it is very valuable data so put in the extra effort. The Ad Groups view is pretty helpful from an aggregated perspective. The data is aggregated, but remember you are not trying to pinpoint the last click here. You can't. My query above is for airline tickets.

Search 137

Search Analytics PPC Green 137

ConversionXL

MARCH 11, 2019

A stacked data format looks like the table below: In the above example, the first column is your quantitative metric (e.g. For example, if you want to show the distribution of ratings within each promoter group, you can use a bar pictograph visualization. No single metric, NPS included, is perfect. Step 1: Stack your data.

Software Review 132

Software Review Customer Algorithm .Net 132

crowdSPRING Blog

JULY 20, 2015

Four times per year, Bianca (our Customer Service Manager) downloads reports from each of these services and aggregates them into one supersize Excel spreadsheet, allowing us to perform fairly sophisticated analyses of the results. hourly distribution data allows us to schedule extra help for the busiest times of each day.

Small Business 48

Small Business Customer Intellectual Property Aggregator 48

Occam's Razor

DECEMBER 20, 2010

It shows the distribution of the pages people see on your site (not the "silly" metric, average page views per session). Also see the much better, sweeter, distribution for Visitors who visit from 9-14 times through 26-50 times. It is trivial to measure the base metrics for your website for your Social Media segment.

Analytics 119

Analytics Web Social Media Search 119

Startup Lessons Learned

AUGUST 31, 2015

It all started with a small group of founders and product enthusiasts who self-aggregated into an online community. Entrepreneur Prerna Gupta believes that there’s a billion-dollar opportunity in bringing “Lean” principles to the development and distribution of mass-market fiction, and in presenting stories as a mobile-first experience.

Lean 60

Lean United States Fractional CTO Startup 60

ConversionXL

SEPTEMBER 10, 2019

I had just enough data to optimize the main funnel, found a bunch of wins, then hit a hard wall and needed to rebuild the entire distribution strategy from scratch to keep growing. Otherwise, consider using those marketing dollars to scale up your core distribution channel first. For that year, the metrics look amazing.

Conversion 133

Conversion Technical Review Channel Engineer 133

www.kalzumeus.com

AUGUST 13, 2012

Unless you own a hosting company, “number of servers owned” is not a metric your CEO cares about. You can assume normality for the probability distribution of the average revenue per customer. This is pretty much the way that normal distributions show up in nature — through aggregation. Michael Selik.

Revenue 62

Revenue Distribution Software Non-Compete 62

Occam's Razor

MAY 19, 2014

But the problem is that single golden metrics hide valuable insights and, more often than not, drive bad behavior. Here's my proposal: If you are pushed to have a single golden metric, give it a partner. The BFF metric you find should not be one that is very far away. So, great metric. Honestly, who can blame them.

Metrics 160

Metrics Analytics SEC Acquisition 160

Occam's Razor

DECEMBER 12, 2011

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Recommend metrics / KPIs you can use based on the size of your company. Best Metrics / KPIs for Small Business Websites. Obsess about this metric.

Metrics 153

Metrics Web Analytics CPA 153

Occam's Razor

AUGUST 9, 2016

Along the way I'll share some of my favourite metrics and analytics best practices that should accelerate your path to becoming a true Analysis Ninja. At this point you'll be a little confused about some metric or the other. Go, read one of the best pages in the Analytics help center: Understanding Dimensions and Metrics.

Analytics 60

Analytics Metrics eCommerce PPC 60

om.co

FEBRUARY 5, 2013

We recently wrapped up our strategy offsite, an annual event that brings together the members of our very distributed team – 12 different cities in four different countries – to discuss what our aspirations and ambitions are for the coming year. But that is the real metric of success as far as I am concerned.

Founder 80

Founder Conversion Distribution Silicon Valley 80

Occam's Razor

SEPTEMBER 16, 2008

Explain why, hopefully you'll have rules you can apply and check if your Web Metrics are indeed KPI's! Update] Here are two recent posts that dive deeper into the topic of Key Performance Indicators and provide latest thinking (as well as real world examples): ~ Best Web Metrics / KPIs for a Small, Medium or Large Sized Business.

Metrics 124

Metrics Web Non-Compete Analytics 124

ConversionXL

JUNE 9, 2019

Click maps show you a heat map comprised of aggregated click data. It’s also easy to take in aggregate click data quickly and see broad trends. User viewing time was distributed as follows: Above the fold: 80.3% Just because it’s “instant” doesn’t mean it’s magic. Click Maps. Image Source). Below the fold: 19.7%.

Algorithm 111

Algorithm Analytics Conversion Stock 111

Occam's Razor

SEPTEMBER 29, 2009

Remember: Engagement is not a metric, its an excuse. ]. The ideal metrics for this desired outcome are Visitor Loyalty & Visitor Recency. You can accomplish these goals: ~ Get an optimal understanding of what kind of people you ended up attracting to your website (look at primary purpose & distribution). Share of Search.

Campaign 130

Campaign Analytics Metrics Search 130

David Teten

DECEMBER 3, 2019

Lean Case provides standard business models & metrics, so you can apply a standard approach to business planning, modeling, and profitability tracking. The simplest way to track a company’s performance: have them give you access to their internal metrics dashboard. I used Ipreo heavily at one of my prior VC funds. . 11) Exit .

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

JUNE 13, 2016

Regarding these so-called metric KPIs, there is a high uncertainty about the level of purchasing – if a user buys anything at all. Don’t measure too many metrics. If every metric available in the tool is randomly used to measure, you wind up losing sight of the goal of the test. More or fewer orders arise less often.

Distribution 48

Distribution Conversion Non-Compete Revenue 48

ConversionXL

MARCH 16, 2016

Net Promoter Score is a customer loyalty metric developed by (and a trademark of) Fred Reichheld, Bain & Company, and Satmetrix. Instead of distributing bulky customer satisfaction surveys, where even your managers don’t know what to do with the results, you have only one question, one metric to deal with. Image Source.

.Net 48

.Net Metrics Retention Aggregator 48

YoungUpstarts

OCTOBER 2, 2014

A lot of marketers are doing well in terms of authoring and distributing their content. If we transform that into a journey instead, we can do a better job of keeping visitors and customers engaged in a branded experience that lets us understand the buyer personas we’re targeting from the information we gather through metrics.

Marketing 162

Marketing Curation B2C Audience 162

Occam's Razor

NOVEMBER 21, 2011

I see people using total search traffic or total site traffic or… other imprecise metrics. All numbers in aggregate are at best marginally useful, and that rule applies to this one too. But like the other metrics above, there is a pattern between brand and non-brand (with brand higher on this metric).

Analytics 137

Analytics Metrics Search Aggregator 137

View from Seed

DECEMBER 11, 2019

Venture is a field with a power-law distribution of outcomes. Building a venture capital firm isn’t about continuing to scale talent aggregation over time like most businesses, rather it’s about having a consistent right amount of talent and scaling AUM over time. VC performance signal-to-noise-ratio is low. Fund cycle.

Venture Capital 204

Venture Capital Cap Table Partner LP 204

Occam's Razor

JANUARY 7, 2014

11: Close to zero aggregated analysis exists, everything's segmented. #10: They are generic mash-ups that tailor to almost no one's needs, and more often than not contain awful things like nine not-really-thought out metrics for one dimension in a report. All data in aggregate is crap. " Kisses. Angels singing!

Analytics 142

Analytics Web Metrics DC 142

Occam's Razor

JULY 15, 2014

It also handy explanations of the metrics, with key context where necessary. These will sound like: Metric x is down because of our inability to take advantage of trend y and hence I recommend we do z. It provides a brief snapshot of the entire business. From 3rd grader attendance to new artworks on view to expenses to (hurray!)

Analytics 160

Analytics Metrics Web Ohio 160

Austin Startup

DECEMBER 20, 2010

“I have been very surprised at Austin’s strength in “IT consumerization&# – ideas that combine business software value with consumer internet distribution ideas,&# he said. We asked Mike Maples about his investments in Austin. We know that there’s tremendous untapped value in data, as there is in social content.

Curation 118

Curation Austin Cofounder Ruby 118

ConversionXL

MAY 13, 2020

After a few hours playing around with SQL , I was already able to deliver insights I never could have with aggregated Google Analytics reports. What’s the difference between raw and aggregated data in Google Analytics? Google Analytics, in the free version, provides only aggregated data. Do more and more people use Feature X?

Analytics 85

Analytics Aggregator SQL Cloud 85

Startup Lessons Learned

MAY 11, 2020

Then there have been entrepreneurs who sort of don't do anything in the realm of biotech but can somehow help with logistics or distribution or whatever that like, "I am going to ask my friends who do run biotech companies or hospitals or whatever, what they need me to do and then all of our plans are out the window.

Silicon Valley 68

Silicon Valley Technical Review Government .Net 68

abovethecrowd.com

APRIL 20, 2016

Many have noted that the aggregate shareholder value created by all of the Unicorns will vastly overshadow the losses from the inevitable failed unicorns. Anything that hints of a down round brings questions about the success metrics that have already been “booked.” If you over-fund the industry, aggregate returns fall.

IPO 40

IPO Term Sheet Silicon Valley Valuation 40

Startup Lessons Learned

FEBRUARY 22, 2010

Even the most radical Bell Curve -style thinkers have to concede that even if there are differences between men and women in the distribution of these traits on average, these curve have substantial overlap, and there should still be a lot more of them represented in high-tech startups. So why is demographic diversity important?

San Francisco 167

San Francisco Lean Sweden Continuous Deployment 167

Up and Running

JUNE 22, 2021

Companies like Amazon, which created a product distribution network capable of delivering almost any consumer item anywhere in the world in two days or less. In the digital marketing arena, tracking ROI is a simple matter of using free analytics tools to aggregate and analyze campaign performance.

B2B 102

B2B Campaign Analytics Operations 102

David Teten

FEBRUARY 4, 2019

Research suggests that distributed practice is, in fact, the best way to learn. In particular, a focus on input rather than output-based metrics “has the effect of locking a system into a set way of doing things and inhibiting innovation.”. Additionally, several sites aggregate content ( Homeschool.com , etc.),

Jordan 60

Jordan Aggregator Networking Distribution 60

ConversionXL

FEBRUARY 5, 2014

To be fair, “familiarity” and “Ever listened to” aren’t really great metrics that translate to consumption. In 2013 Mazda started installing Stitcher – the second most popular podcast aggregator – in the actual dashboards of their cars. In 2006 it was a mere 11%, and in 2012 it hit 29%. The reason for including Stitcher?

Software 100

Software eCommerce Audio Hosting 100

Startup Lessons Learned

AUGUST 24, 2009

One is explaining the world as it used to work: the importance of gatekeepers, the scarcity implied by limited distribution, and the resulting quality bar that the industry is so proud of. Mostly it is the time and expense required to create the means of distribution for that industry. It’s just taking some longer than others.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

ConversionXL

OCTOBER 15, 2019

A homogenizing collection of data from multiple sources organized for distribution, sharing, and often subsetting and sharing. Does everyone understand the metrics in the same way? Remember that there should be no calculated metrics on dashboards—you shouldn’t be blending or manipulating data. Aggregates. Data catalog.

Analytics 85

Analytics Cloud Advertising Metrics 85

Startup Lessons Learned

APRIL 14, 2009

Every board meeting, the metrics of success change. Because they have no presence in the market, they have to find distribution channels to bring in customers. First of all, it means that most aggregate measures of success, like total revenue, are not very useful. And yet, their investors are frustrated.

Customer 167

Customer San Francisco Lean Hockey Stick 167

Startup Company Lawyer

FEBRUARY 21, 2010

Due to aggregate liquidation preferences that may exceed the acquisition price in an M&A deal, common stock may be rendered worthless. Alternatives include position, time of service, current equity holdings or other metrics as determined by the company’s board of directors.

Retention 31

Retention Liquidation Preference Employee Common Stock 31