VC Cafe

MARCH 1, 2024

I’ve recently come across several of such lists and I thought it could be useful to aggregate them and share them here. A lightweight “agent” with access to logs and metrics can, to start, retrieve relevant information (e.g. and generate a post mortem.

Artificial Inteligence 176

Artificial Inteligence Technical Review Software Review Generative AI 176

ConversionXL

NOVEMBER 6, 2017

The more well-known your company becomes, the harder it gets to directly impact primary KPI’s at the aggregate level because the majority of customers who buy are going to do so irrespective of if your button color is red or blue. In the same vein, consider a metric like ‘time on site.’. Image Source.

Chad 112

Chad Mobile Technical Review Aggregator 112

ConversionXL

DECEMBER 3, 2018

Content, including articles, guides, and case studies, can still generate prospects and customers consistently—you just need to approach distribution from a different angle. But, ultimately, it generates paying customers—and that’s the only metric that really matters. Create movement-first content to build credibility.

B2B 133

B2B Marketing SEO Search 133

Startup Lessons Learned

APRIL 14, 2009

Every board meeting, the metrics of success change. Because they have no presence in the market, they have to find distribution channels to bring in customers. First of all, it means that most aggregate measures of success, like total revenue, are not very useful. And yet, their investors are frustrated.

Customer 167

Customer San Francisco Lean Hockey Stick 167

Up and Running

SEPTEMBER 10, 2021

This typically involves a CRM system or tool that helps automate and aggregate various customer touchpoints. Provide employees with the information and processes necessary to know their customers, understand their needs, and effectively build relationships between the company, its customer base, and distribution partners.

Management 116

Management Customer Software Review Technical Review 116

Occam's Razor

AUGUST 13, 2012

That means: All of these metrics are off. The credit distribution is proportional to content consumption (I like page count and not time) and finally apply the rules based on position in the path. This is exactly why the Page Value metric (in the past called $index value) was created. Pick metrics that matter.

Analytics 125

Analytics Channel Metrics Web 125

ConversionXL

MARCH 11, 2019

A stacked data format looks like the table below: In the above example, the first column is your quantitative metric (e.g. For example, if you want to show the distribution of ratings within each promoter group, you can use a bar pictograph visualization. No single metric, NPS included, is perfect. Step 1: Stack your data.

Software Review 132

Software Review Customer Algorithm .Net 132

crowdSPRING Blog

JULY 20, 2015

Four times per year, Bianca (our Customer Service Manager) downloads reports from each of these services and aggregates them into one supersize Excel spreadsheet, allowing us to perform fairly sophisticated analyses of the results. hourly distribution data allows us to schedule extra help for the busiest times of each day.

Small Business 48

Small Business Customer Intellectual Property Aggregator 48

Startup Lessons Learned

AUGUST 31, 2015

It all started with a small group of founders and product enthusiasts who self-aggregated into an online community. Entrepreneur Prerna Gupta believes that there’s a billion-dollar opportunity in bringing “Lean” principles to the development and distribution of mass-market fiction, and in presenting stories as a mobile-first experience.

Lean 60

Lean United States Fractional CTO Startup 60

Startup Lessons Learned

JANUARY 4, 2009

Using memcacheds multiget, which allows the fetching of many keys in parallel, I have written code to aggregate all the shard lookups for a given page and prefetch them, reducing the overhead even further. This is great for something like a huge DHT or a distributed work queue. The actual directory itself is straightforward.

San Francisco 151

San Francisco Architecture Startup Database 151

www.kalzumeus.com

AUGUST 13, 2012

Unless you own a hosting company, “number of servers owned” is not a metric your CEO cares about. You can assume normality for the probability distribution of the average revenue per customer. This is pretty much the way that normal distributions show up in nature — through aggregation. Michael Selik.

Revenue 62

Revenue Distribution Software Non-Compete 62

Occam's Razor

MAY 19, 2014

But the problem is that single golden metrics hide valuable insights and, more often than not, drive bad behavior. Here's my proposal: If you are pushed to have a single golden metric, give it a partner. The BFF metric you find should not be one that is very far away. So, great metric. Honestly, who can blame them.

Metrics 160

Metrics Analytics SEC Acquisition 160

om.co

FEBRUARY 5, 2013

We recently wrapped up our strategy offsite, an annual event that brings together the members of our very distributed team – 12 different cities in four different countries – to discuss what our aspirations and ambitions are for the coming year. But that is the real metric of success as far as I am concerned.

Founder 80

Founder Conversion Distribution Silicon Valley 80

ConversionXL

JUNE 9, 2019

Click maps show you a heat map comprised of aggregated click data. It’s also easy to take in aggregate click data quickly and see broad trends. User viewing time was distributed as follows: Above the fold: 80.3% Just because it’s “instant” doesn’t mean it’s magic. Click Maps. Image Source). Below the fold: 19.7%.

Algorithm 111

Algorithm Analytics Conversion Stock 111

Occam's Razor

SEPTEMBER 29, 2009

Remember: Engagement is not a metric, its an excuse. ]. The ideal metrics for this desired outcome are Visitor Loyalty & Visitor Recency. You can accomplish these goals: ~ Get an optimal understanding of what kind of people you ended up attracting to your website (look at primary purpose & distribution). Share of Search.

Campaign 130

Campaign Analytics Metrics Search 130

David Teten

DECEMBER 3, 2019

Lean Case provides standard business models & metrics, so you can apply a standard approach to business planning, modeling, and profitability tracking. The simplest way to track a company’s performance: have them give you access to their internal metrics dashboard. I used Ipreo heavily at one of my prior VC funds. . 11) Exit .

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

JUNE 13, 2016

Regarding these so-called metric KPIs, there is a high uncertainty about the level of purchasing – if a user buys anything at all. Don’t measure too many metrics. If every metric available in the tool is randomly used to measure, you wind up losing sight of the goal of the test. More or fewer orders arise less often.

Distribution 48

Distribution Conversion Non-Compete Revenue 48

ConversionXL

MARCH 16, 2016

Net Promoter Score is a customer loyalty metric developed by (and a trademark of) Fred Reichheld, Bain & Company, and Satmetrix. Instead of distributing bulky customer satisfaction surveys, where even your managers don’t know what to do with the results, you have only one question, one metric to deal with. Image Source.

.Net 48

.Net Metrics Retention Aggregator 48

YoungUpstarts

OCTOBER 2, 2014

A lot of marketers are doing well in terms of authoring and distributing their content. If we transform that into a journey instead, we can do a better job of keeping visitors and customers engaged in a branded experience that lets us understand the buyer personas we’re targeting from the information we gather through metrics.

Marketing 162

Marketing Curation B2C Audience 162

Occam's Razor

NOVEMBER 21, 2011

I see people using total search traffic or total site traffic or… other imprecise metrics. All numbers in aggregate are at best marginally useful, and that rule applies to this one too. But like the other metrics above, there is a pattern between brand and non-brand (with brand higher on this metric).

Analytics 137

Analytics Metrics Search Aggregator 137

View from Seed

DECEMBER 11, 2019

Venture is a field with a power-law distribution of outcomes. Building a venture capital firm isn’t about continuing to scale talent aggregation over time like most businesses, rather it’s about having a consistent right amount of talent and scaling AUM over time. VC performance signal-to-noise-ratio is low. Fund cycle.

Venture Capital 204

Venture Capital Cap Table Partner LP 204

Occam's Razor

JANUARY 7, 2014

11: Close to zero aggregated analysis exists, everything's segmented. #10: They are generic mash-ups that tailor to almost no one's needs, and more often than not contain awful things like nine not-really-thought out metrics for one dimension in a report. All data in aggregate is crap. " Kisses. Angels singing!

Analytics 142

Analytics Web Metrics DC 142

ConversionXL

JULY 10, 2019

On a micro level, each section or chart should lead with priority metrics, or KPIs , followed by secondary metrics. . Many reporting tools lead with secondary metrics , which measure “what must not be broken” (instead of “what needs to be fixed”). Always start with the big picture. Why it happened.

Metrics 133

Metrics Analytics Green Aggregator 133

Occam's Razor

JULY 15, 2014

It also handy explanations of the metrics, with key context where necessary. These will sound like: Metric x is down because of our inability to take advantage of trend y and hence I recommend we do z. It provides a brief snapshot of the entire business. From 3rd grader attendance to new artworks on view to expenses to (hurray!)

Analytics 160

Analytics Metrics Web Ohio 160

Austin Startup

DECEMBER 20, 2010

“I have been very surprised at Austin’s strength in “IT consumerization&# – ideas that combine business software value with consumer internet distribution ideas,&# he said. We asked Mike Maples about his investments in Austin. We know that there’s tremendous untapped value in data, as there is in social content.

Curation 118

Curation Austin Cofounder Ruby 118

Occam's Razor

MAY 2, 2017

There is no golden metric for everyone, we are all unique snowflakes! :). and tell you what are the best key performance indicators (metrics) for them. In the past I’ve shared a cluster of metrics that small, medium and large businesses can use as a springboard…. If you want to play along. Don’t read what I’ve chosen.

Metrics 143

Metrics Acquisition eCommerce Analytics 143

Up and Running

JUNE 22, 2021

Companies like Amazon, which created a product distribution network capable of delivering almost any consumer item anywhere in the world in two days or less. In the digital marketing arena, tracking ROI is a simple matter of using free analytics tools to aggregate and analyze campaign performance.

B2B 102

B2B Campaign Analytics Operations 102

David Teten

FEBRUARY 4, 2019

Research suggests that distributed practice is, in fact, the best way to learn. In particular, a focus on input rather than output-based metrics “has the effect of locking a system into a set way of doing things and inhibiting innovation.”. Additionally, several sites aggregate content ( Homeschool.com , etc.),

Jordan 60

Jordan Aggregator Networking Distribution 60

ConversionXL

FEBRUARY 5, 2014

To be fair, “familiarity” and “Ever listened to” aren’t really great metrics that translate to consumption. In 2013 Mazda started installing Stitcher – the second most popular podcast aggregator – in the actual dashboards of their cars. In 2006 it was a mere 11%, and in 2012 it hit 29%. The reason for including Stitcher?

Software 100

Software eCommerce Audio Hosting 100

ConversionXL

OCTOBER 15, 2019

A homogenizing collection of data from multiple sources organized for distribution, sharing, and often subsetting and sharing. Does everyone understand the metrics in the same way? Remember that there should be no calculated metrics on dashboards—you shouldn’t be blending or manipulating data. Aggregates. Data catalog.

Analytics 85

Analytics Cloud Advertising Metrics 85

Occam's Razor

OCTOBER 21, 2013

Aggregated search engine level analysis. This is a simple custom report I use to look at the aggregated view: As the report above demonstrates, you can still report on your other metrics, like Unique Visitors, Bounce Rates, Per Visit Value and many others, at an aggregated level. See Page Value there?

Search 156

Search SEO Analytics Engineer 156

Startup Company Lawyer

FEBRUARY 21, 2010

Due to aggregate liquidation preferences that may exceed the acquisition price in an M&A deal, common stock may be rendered worthless. Alternatives include position, time of service, current equity holdings or other metrics as determined by the company’s board of directors.

Retention 31

Retention Liquidation Preference Employee Common Stock 31

Occam's Razor

FEBRUARY 9, 2015

. + Traffic Trends Key Metrics Analysis. Onsite Behavior Key Metrics Analysis. I tend to use Hitwise a lot less, or not at all, because it is a very hard to use, it is slow, the UX/UI, metrics and reports have not really evolved over the years. Traffic Trends Key Metrics Analysis. Visitor/Audience Type Profile Analysis.

Metrics 60

Metrics Analytics Non-Compete Search 60

Occam's Razor

JULY 1, 2013

Extra work for you to download the data and aggregate it, but it is very valuable data so put in the extra effort. The Ad Groups view is pretty helpful from an aggregated perspective. The data is aggregated, but remember you are not trying to pinpoint the last click here. You can't. My query above is for airline tickets.

Search 137

Search Analytics PPC Green 137

Occam's Razor

DECEMBER 20, 2010

It shows the distribution of the pages people see on your site (not the "silly" metric, average page views per session). Also see the much better, sweeter, distribution for Visitors who visit from 9-14 times through 26-50 times. It is trivial to measure the base metrics for your website for your Social Media segment.

Analytics 119

Analytics Web Social Media Search 119

ConversionXL

SEPTEMBER 10, 2019

I had just enough data to optimize the main funnel, found a bunch of wins, then hit a hard wall and needed to rebuild the entire distribution strategy from scratch to keep growing. Otherwise, consider using those marketing dollars to scale up your core distribution channel first. For that year, the metrics look amazing.

Conversion 133

Conversion Technical Review Channel Engineer 133

Occam's Razor

DECEMBER 12, 2011

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Recommend metrics / KPIs you can use based on the size of your company. Best Metrics / KPIs for Small Business Websites. Obsess about this metric.

Metrics 153

Metrics Web Analytics CPA 153