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How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

Traditional video had very high costs of distribution due to limited time slots of broadcast TV (we only had enough spectrum to support 3-4 channels). The number of channels grew with cable & satellite TV but we still have limitations that makes distributing content high. But distribution is now unlimited. Not so fast.

Video 339
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Two Amazing Bar Charts: % Content Consumption, % Share of Search

Occam's Razor

But sometimes going outside our analytics tools can yield non-normal insights that can deliver a competitive advantage. Extra work for you to download the data and aggregate it, but it is very valuable data so put in the extra effort. The Ad Groups view is pretty helpful from an aggregated perspective. I understand. Win big.

Search 137
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Doubling SaaS Revenue By Changing The Pricing Model

www.kalzumeus.com

They were very concerned with competing with free. The advantages: Trivial to buy for non-technical stakeholders: name the plans correctly and they won’t even need to count servers to do things correctly. (“We’re an enterprise! This is true even though the revenue per customer is non-normal. Michael Selik.

Revenue 62
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How to Scale Support of Portfolio Companies

David Teten

For each of these, there is a human element (non-scaleable) and the possibility of a tech layer (which any one VC will only have implemented to varying extents). the “TOPSCAN” framework from my research study on value creation by VCs ): T eam-Building – We aggregate openings across our portfolio on our jobs page.

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Lessons Learned: Validated learning about customers

Startup Lessons Learned

This approach is fundamentally non-scalable. Because they have no presence in the market, they have to find distribution channels to bring in customers. First of all, it means that most aggregate measures of success, like total revenue, are not very useful. They are closing orders. They are gaining valuable customer data.

Customer 167
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Dear Avinash: Attribution Modeling, Org Culture, Deeper Analysis

Occam's Razor

The credit distribution is proportional to content consumption (I like page count and not time) and finally apply the rules based on position in the path. To provide a hyper-fast non-nuanced summary… please invest in: 1. Identify the intersection of your competence and passion. Pretty cool right? Repeat it the next day.

Analytics 125
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Special: 72 Israeli Companies Exhibit at the 2010 Mobile World Congress

VC Cafe

With Communitake, service providers have the ability to reduce operating costs; the competence to provide effective and superior service; and the understanding of customers so as to maximize revenues. mobile telephone operators, broadcasters, content aggregators and media agents.

Mobile 109