Remove Aggregator Remove Distribution Remove PR
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Why diversity matters (the meritocracy business)

Startup Lessons Learned

Even the most radical Bell Curve -style thinkers have to concede that even if there are differences between men and women in the distribution of these traits on average, these curve have substantial overlap, and there should still be a lot more of them represented in high-tech startups.

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Intellectual Property for Startups in the Real World

Gust

Later stage companies have some additional concerns: What favorable impact could IP have for PR, marketing and investor relations purposes, or as an attraction to potential acquirors? How much risk do IP issues in the aggregate pose to our business ? Designing and producing marketing and PR materials (copyright, trademark).

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What’s Your VC Tech Stack? Results from a Survey of Early-Stage VC Funds

David Teten

Our proprietary data science tool cumulatively looks at 100+ factors within 6 macroscopic categories: Team, Financial Performance, Customer and PR traction, Industry and Competition, Product and Brand value, Valuation, and Exit probability, to quantify an investment “Merit Score”.

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The Most Misunderstood Facts About Building a Business on YouTube

Both Sides of the Table

YouTube takes too high of a revenue split (45% vs. 30% that Apple and many other distribution companies take – FWIW, YouTube argues this is because their costs are much higher since they host and stream the video). You have to have some of your own content formats and not just be an aggregator of talent.

SEM 150
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Early Stage Marketing and Branding – Farida Fotouhi

SoCal CTO

We can extend our clients' reach tremendously, and for low cost, by using the internet and social media to distribute and link to the "assets" we create. There need to be more ways to aggregate meaningful conversations on specific topics, and that's exactly what you are doing with your socalCTO and your [link]. Absolutely.

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Empowering Analysis Ninjas? 12 Signs To Identify A Data Driven Culture

Occam's Razor

11: Close to zero aggregated analysis exists, everything's segmented. #10: 11: Close to zero aggregated analysis exists, everything's segmented. All data in aggregate is crap. Each sign is essentially an action you can take, expectation you can set up. It is specific, it is, this will not surprise you, impactful. #12:

Analytics 142
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Brand Measurement: Analytics & Metrics for Branding Campaigns

Occam's Razor

You can accomplish these goals: ~ Get an optimal understanding of what kind of people you ended up attracting to your website (look at primary purpose & distribution). You can measure this at an aggregate level, or you can measure it just for your campaign traffic. In the above case that is clearly not true.

Campaign 130