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The LeanLaunch Pad at Stanford – Class 6: Channel Hypotheses

Steve Blank

Virtual channels include Dedicated e-commerce, Two-step e-distribution and Aggregators. Their value proposition had now changed from a wind turbine supplier to homes, to a distributed power supplier to cities and utilities. The Nine Teams Present. The first team up was Autonomow , the robotic mower farm weeder.

Channel 234
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Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models

Occam's Razor

But how do we distribute credit for the conversions across all those channels? Apply the right model and you will not only distribute conversions across multiple touch points, but you can also look at the impact on the CPA (this really is OMG, I peed in my pants a little cool). Multi-channel attribution across digital channels.

Channel 162
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Cliff Notes S-1: Kayak ? AGILEVC

Agile VC

How They Do It: Aggregate data from travel data warehouses like ITA as well as indexing travel providers websites, provide this information to consumers in a highly customizable search engine. Distribution revenue is CPC and CPA. . Kayak generates both distribution (i.e. Founding Date: 2004. Expedia accounted for 24.5%

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Why diversity matters (the meritocracy business)

Startup Lessons Learned

Even the most radical Bell Curve -style thinkers have to concede that even if there are differences between men and women in the distribution of these traits on average, these curve have substantial overlap, and there should still be a lot more of them represented in high-tech startups. So why is demographic diversity important?

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How to Write a Business Plan

Up and Running

Distribution. For product companies, a distribution plan is an important part of the complete business plan. Distribution is how you will get your product into the hands of your customers. Here are a few common distribution models that you may consider for your business: Direct. Retail Distribution. Use of Funds.

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Search: Not Provided: What Remains, Keyword Data Options, the Future

Occam's Razor

This led to the problem we, Marketers, SEOs, Analysts, fondly refer to as not provided. That of course will mean more referring keyword data will disappear. We are headed towards having zero referring keywords from Google and, perhaps, other search engines. Aggregated search engine level analysis.

Search 156
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What is CRM? Customer Relationship Management Explained

Up and Running

This typically involves a CRM system or tool that helps automate and aggregate various customer touchpoints. Provide employees with the information and processes necessary to know their customers, understand their needs, and effectively build relationships between the company, its customer base, and distribution partners.