The Power of Torso TV (Why Media is Racing to the Middle)
Both Sides of the Table
JUNE 6, 2012
When you have limited distribution, the costs of distributing media are so prohibitive that only the largest of media producers (and distributors) are relevant. When you had physical stores selling books, the bookseller would have to stock the shelves with those books most likely to sell so consumer choice was more limited.
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