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The LeanLaunch Pad at Stanford – Class 6: Channel Hypotheses

Steve Blank

There are two major channels: physical channels and virtual (web/mobile) channels. Virtual channels include Dedicated e-commerce, Two-step e-distribution and Aggregators. Their value proposition had now changed from a wind turbine supplier to homes, to a distributed power supplier to cities and utilities. Two weeks to go.

Channel 235
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Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models

Occam's Razor

But how do we distribute credit for the conversions across all those channels? I normally ask people to look at the Path Length report in the Multi-Channel Funnels standard report in Google Analytics (or equivalent tool if you are using SiteCatalyst or WebTrends or other web analytics tools). All three challenges are important.

Channel 162
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St. Louis Startups Strut Their Stuff

ReadWriteStart

On Wednesday, a group of 13 companies presented to 50 investors, looking to raise an aggregate of $16 million in capital. DiningCircle.com is aimed at handling real-time Web-enabled restaurant reservations. It is all about the Web. Two events this week in St. Louis show how vibrant the startup ecosystem has become there.

St. Louis 127
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Requests for Startups in 2024

VC Cafe

I’ve recently come across several of such lists and I thought it could be useful to aggregate them and share them here. What’s missing is the last mile — distribution, customer journey design, guardrails and workflow automation.

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Why diversity matters (the meritocracy business)

Startup Lessons Learned

Even the most radical Bell Curve -style thinkers have to concede that even if there are differences between men and women in the distribution of these traits on average, these curve have substantial overlap, and there should still be a lot more of them represented in high-tech startups. So why is demographic diversity important?

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Internet/Media: 5 things that will define 2011

Lightspeed Venture Partners

This is as much of a game-changer (due to a new distribution model based on the social graph) as going from offline to the Internet was in the 90s. In the traditional marketing parlance, Google directed web traffic represents bottom-of-the-funnel users who are ready to take an action now. Year of Social Utilities.

Internet 114
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Innovate Israel Conference Brings 28 Israeli startups to London

VC Cafe

Innovate Israel 2012 aims to connect Israeli web, mobile & digital entrepreneurs & businesses with their UK & European counterparts. With 100% commitment to the digital world – Craze is using the latest technologies and constantly developing new methods (some patent pending) for selling and distributing music and videos.

Israel 133