Aggregator Download PPC Video 
Duct Tape Marketing
JANUARY 25, 2016
A common (and highly coveted) example of a rich snippet is when you see a star rating review or aggregate rating review show up right on the Google search results page. Aggregate Star Review Ratings in search results. Video thumbnails’ that show up in search results. Product ratings in Search results.
Occam's Razor
AUGUST 22, 2011
Video: Google Tech Talks: Avinash Kaushik. Aggregation of Marginal Gains: Recession Busting Analytics! Videos: Actionable Web Analytics Tips. 3 Awesome, Downloadable, Custom Web Analytics Reports. PPC / SEM Analytics: 5 Actionable Tips To Improve ROI. Seven Steps to Creating a Data Driven Decision Making Culture.
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Occam's Razor
JULY 1, 2013
What is the point in producing expensive videos on Looks & Trends when no one seems to care? An obsession with SEO and PPC is pretty much warranted in most companies, across platforms (desktop, mobile – it is particularly heartbreaking how poor most companies do on mobile platforms). SiteCatalyst. Let me explain.
Occam's Razor
AUGUST 9, 2016
For our Market Motive Analytics training course , we provide students with access to one ecommerce and one non-ecommerce site because they simply can't learn well enough from my magnificent videos. SEO & PPC, Because You Should! You spend money on SEO and PPC. Play with Enhanced Ecommerce Reports. Take a break.
Occam's Razor
OCTOBER 14, 2014
… You can see the wisdom of not just setting a 20% aggregate conversion rate, based on the above benchmarking data. The above graph shows you the dangers of setting targets on aggregated benchmarking analysis. In my case I'm looking at Social Media (boss LOVES social!), Direct Traffic (I get a lot of it!)
Occam's Razor
AUGUST 12, 2013
Even if, and this is not possible, I said to you that the path is Direct, Social, PPC, Organic, Referral for 5% of the site traffic … what would you do? You don't have to do attribution analysis for all your conversions in aggregate. It is not possible to force people down that path! But show the actual report. You do too.
Occam's Razor
SEPTEMBER 29, 2009
You can measure this at an aggregate level, or you can measure it just for your campaign traffic. Very often when you run branding campaigns your goal is simply to introduce your business (like we are trying to do with Market Motive , our start up that provides certification courses in Web Analytics, SEO, PPC, PR etc etc).
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