Using Cohort Analysis for Conversion Optimization
ConversionXL
OCTOBER 13, 2015
Iterative testing is a core component of an optimization program, and therefore, someone who joins this year will not have the same experience as someone who joins next year. So by segmenting your data, you can learn things you couldn’t from the aggregate data. Their metric was revenue: Image Source. click to tweet! ).
Let's personalize your content