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It’s an SEO strategy that focuses on making users happy rather than hitting a particular keyword density or winning exact-match anchor text. More than ever, your job as an SEO is to extract intents from query syntax. Aggregators? Blue links of aggregator sites with “Best Restaurants” lists. keywordresearch #seo ??
And you can submit events to event aggregators like Eventful; news to Google News, Bing News and Yahoo News and submit content to local sites like Patch. It also built a lot of links for traditional SEO. Coupon sites like 8Coupons, Coupons.com, the LocalSaver Network and many more allow you to post your coupons directly.
You'll note that Tynt's selling point is connected to SEO. The idea that your copied text creates links back to you which in turn creates visits back to you, and per Tynt, better SEO goodness. The days of just inbound links counting towards SEO goodness are long behind us. Most ecommerce sites have them.
Shopbop: (Luxury) Ecommerce and Branding Done Right! Shopbop: (Luxury) Ecommerce and Branding Done Right! by creating a great experience, reassuring me with clear pricing, and they won't even have to pay a bounty to their aggregators! John Lewis: Thoughtful Cart and Checkout Experiences for Nonline Outcomes. I love AAA.
For our Market Motive Analytics training course , we provide students with access to one ecommerce and one non-ecommerce site because they simply can't learn well enough from my magnificent videos. Play with Enhanced Ecommerce Reports. SEO & PPC, Because You Should! Play with Enhanced Ecommerce Reports.
But, here's an extremely detailed posts that looks at five different data sources to help you make the best of keyword data that is available in other places to optimize your SEO (or even PPC) strategies: Search: Not Provided: What Remains, Keyword Data Options, the Future. If you have a lot of them, aggregate them up.
Marketers should also be looking at acquisition (visits, unique visitors, pageviews), behavior (pages per visit, time on site, bounce rate), and revenue (if you’re eCommerce). According to Criteo, 40% of eCommerce transactions involve multiple devices along the path to purchase. Aggregate Audience Data. Cross-Device Attribution.
When starting your eCommerce , product-based business there are many budgetary factors you need to consider. commissions on sites like eBay or Amazon, SEO costs, PPC costs, etc.) 2-Steps to start your eCommerce fulfillment and shipping budget. Calculating monthly costs of running your eCommerce fulfillment center.
When would you ever try to produce less sales in B2C eCommerce? There you want to look at things in clumps and aggregates. Depending on your personas and sales process, your content could be a few different things: Long form content has plenty of benefits, like thought leadership, SEO traffic, and authority building pieces.
You have to have some of your own content formats and not just be an aggregator of talent. Take for example, an eCommerce company. Notably I said: You have to have owned & operated websites (O&O) to drive traffic to. You should be able to convert at least 5-15% of your audience. You must invest in technology.
I’ll cover: How to avoid “blank page panic” by using templates; How to turn disparate data points into an intuitive flow; How to save time with data manipulation (and get cleaner data); How to aggregate data from different sources in the same dashboard. SEM and SEO templates. Cool dashboards matter—whether or not you want them to.
CDI Systems ’ NetIS is the first electronic publishing platform that integrates Digital Rights Management, Web Content Management, information retrieval, SEO and e-commerce tools into a single, seamless platform for the secure delivery and sale of digital content (textual, images, rich media etc’).
and partly because all they do is present data in the aggregate (a punishable criminal offence if there ever was one!). But not just SEO or keywords or our brand name. rant] It is so horrible that SEOs still get asked: “Can I rank #1 for word x?” Should you still invest in SEO for the long tail?
If you are doing SEO then you are likely paying for someone. … From the deep detail reported by your web analytics tool you can choose to aggregate into buckets you most care about (like mine above). For ecommerce or non-ecommerce websites, loyalty can mean the difference between life of survival and raking in profits like crazy.
In this instance, you’d combine data from your ecommerce platform with Google Analytics data. The correlation wasn’t a surprise, but it confirmed the success of our SEO campaign. Combining Google Analytics with CRM and ecommerce platform data. Transaction ID would be the join key. You can find more examples in the table below.).
I love that the analyst is segmenting the data rather than showing the aggregate trend ("all data in aggregate is essentially crap" – me). And we recommend doing more SEO. Go to any report in Google Analytics and switch to a Goal tab or the Ecommerce tab. Never Compare Apples to Watermelons.
I have said: All data in aggregate is "crap" Because it is. You can imagine then how absolutely heartbreaking it is for me to note that nearly all reporting that I see is data in aggregate. Tons of data "puking", all just aggregates. My love for segmentation as the primary (only?) All visits. Total revenue.
Or you might spend tons of effort on your ecommerce product pages, only to find that even if you get wins, the financial impact on your business is negligible. If copying Amazon would be all that it takes to grow your ecommerce business, there would be many more Amazons around. SaaS, ecommerce, lead gen, affiliate models.
This is a nicely customized data puke for our Ecommerce and Customer Retention team. It will have an aggregated overview of performance at the aforementioned VP/EVP level (with some context about overall business performance). A great summary of performance with some trends. Contains zero Insights, Actions, or Business Impact.
After a few hours playing around with SQL , I was already able to deliver insights I never could have with aggregated Google Analytics reports. What’s the difference between raw and aggregated data in Google Analytics? Google Analytics, in the free version, provides only aggregated data. Do more and more people use Feature X?
All numbers in aggregate are at best marginally useful, and that rule applies to this one too. On that last point, if you have an ecommerce website you can use Orders or an appropriate proxy instead of Goal Completions.]. All of the above is still kind of at an aggregate level. We want to know more. Who are these people?
I Got No Ecommerce. Aggregation of Marginal Gains: Recession Busting Analytics! Tip #14: Measuring Value of Ecommerce Sales Tools. Search Engine Optimization (SEO) Metrics & Analytics. Rethink Web Analytics: Introducing Web Analytics 2.0. Data Mining And Predictive Analytics On Web Data Works?
You can measure this at an aggregate level, or you can measure it just for your campaign traffic. Very often when you run branding campaigns your goal is simply to introduce your business (like we are trying to do with Market Motive , our start up that provides certification courses in Web Analytics, SEO, PPC, PR etc etc).
If you are analyzing data for your SEO or PPC campaigns and you find the search engine providing the data then you should instantly embrace it and immediately propose marriage! #5: Many vendors now aggregate this real customer data and present it in the form of benchmarks that you can use to index your own performance.
In aggregate trends can hide insights and hence "dirty" the data. Let's say I did lots of things to drive SEO from Nov 2007 to May 2008. Do you have enough engaging content (in case of pure content non-ecommerce sites) that people return again and again each month? 2: Segmentation to the rescue! Dig and poke.
In case of exploration it usually doesn’t matter too much if we have only little historic data , or that we need to jump through a few hoops (aggregate from several tools, export to excel/R, etc). Custora for eCommerce (Highly recommend). RJMetrics for eCommerce. About Data integrity. activation/engagement). Totanga for SaaS.
Create a customized dashboard for your Search team, one for your Display team, one for the folks doing onsite merchandizing, one for the nice lady that owns the ecommerce shopping cart and all the other key clusters of your audience. Every search engine's SEO algorithm is unique. compared to Ask, etc. and Bounce Rate.
Leveraging Infographics to Improve Your SEO Rankings | 3dcart Shopping Cart Software Blog. Critics dismiss infographics as nothing more than eye candy, but I’m here to tell you that they work, as in drive traffic and improve SEO. tags: blog SEO. Long overdue… tags: blog ecommerce. tags: blog.
On average, a human on an ecommerce site will go through 12–28 pages from landing page to order confirmation. Because: All data in aggregate is crap. And, 40% of the people were coming to the (ecommerce!) Additionally, you’ll reduce the chances of surrounding noise or unexpected variables impacting your experiment.
Time Lag & Path Length: Pan-Session Ecommerce Analysis. Time Lag & Path Length: Pan-Session Ecommerce Analysis. One hidden gem in an ecommerce context is the Path Length report in the Multi-Channel Funnels folder. In the Ecommerce folder, you will see a report called Time to Purchase. A small word of warning.
Aleyda Solis ( Orainti ): The Ingredients for SEO success in 2015. SEO is not about rankings, it’s about visibility – connect with your target audience, maximize traffic and conversions along the customer journey. Stay away from aggregate metrics – combine, segment, visualize, predict.
Klaviyo is a platform that helps growth-focused eCommerce brands drive more sales with super-targeted, highly relevant email, Facebook and Instagram marketing. John Jantsch: Let’s say I’m a person that likes to read lots of blogs, and news sources, so I’ve actually aggregated them into some sort of reader. Transcript.
SEO and Analytics Tutorials. SEO for Startups â?? SEO Digger â?? SEO and campaign management tool. SEO Keyword Analysis Tool. aggregation. Lean Startup Circle â?? Google Group for startup advice. Startup Metrics for Pirates â?? read this before you spend time elsewhere. SaaS Metrics Tutorial â?? SEMRush â??
1 Search Results Ranking = SEO Success. 1 Search Results Ranking = SEO Success. Much money is spent on all kinds of demands to SEOs, big or small, which results in all kinds of shenanigans to try and get to #1. The main reason, as all decent SEOs will tell you, is that search results are no longer standardized.
Clean measures of conversion rates require a clean and standard implementation of the ecommerce tags. … You can see the wisdom of not just setting a 20% aggregate conversion rate, based on the above benchmarking data. The above graph shows you the dangers of setting targets on aggregated benchmarking analysis.
Aggregated, that’s a lot of money. These are mostly search engines, portals and ecommerce platforms (google.com, yahoo.com, bing.com, amazon.com, ebay.com, msn.com, aol.com etc). SEO driven massive content sites (wikipedia.com, about.com, cnet.com at #33). But how many sites do you use on a regular basis? See graph below.
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