Up and Running

JULY 7, 2020

When starting your eCommerce , product-based business there are many budgetary factors you need to consider. commissions on sites like eBay or Amazon, SEO costs, PPC costs, etc.) 2-Steps to start your eCommerce fulfillment and shipping budget. Calculating monthly costs of running your eCommerce fulfillment center.

eCommerce 99

eCommerce Cost Forecast Operations 99

ConversionXL

NOVEMBER 3, 2016

When would you ever try to produce less sales in B2C eCommerce? There you want to look at things in clumps and aggregates. Depending on your personas and sales process, your content could be a few different things: Long form content has plenty of benefits, like thought leadership, SEO traffic, and authority building pieces.

B2B 48

B2B Conversion B2C Sales Cycle 48

Both Sides of the Table

JANUARY 19, 2015

You have to have some of your own content formats and not just be an aggregator of talent. Take for example, an eCommerce company. Notably I said: You have to have owned & operated websites (O&O) to drive traffic to. You should be able to convert at least 5-15% of your audience. You must invest in technology.

SEM 150

SEM Los Angeles Silicon Valley Acquisition 150

ConversionXL

FEBRUARY 5, 2020

I’ll cover: How to avoid “blank page panic” by using templates; How to turn disparate data points into an intuitive flow; How to save time with data manipulation (and get cleaner data); How to aggregate data from different sources in the same dashboard. SEM and SEO templates. Cool dashboards matter—whether or not you want them to.

Analytics 117

Analytics Metrics Affiliate Aggregator 117

VC Cafe

JUNE 22, 2010

CDI Systems ’ NetIS is the first electronic publishing platform that integrates Digital Rights Management, Web Content Management, information retrieval, SEO and e-commerce tools into a single, seamless platform for the secure delivery and sale of digital content (textual, images, rich media etc’).

Media 145

Media Israel Social Network Flash 145

Occam's Razor

AUGUST 8, 2011

and partly because all they do is present data in the aggregate (a punishable criminal offence if there ever was one!). But not just SEO or keywords or our brand name. rant] It is so horrible that SEOs still get asked: “Can I rank #1 for word x?” Should you still invest in SEO for the long tail?

Customer 123

Customer Analytics Metrics SEO 123

Occam's Razor

DECEMBER 12, 2011

If you are doing SEO then you are likely paying for someone. … From the deep detail reported by your web analytics tool you can choose to aggregate into buckets you most care about (like mine above). For ecommerce or non-ecommerce websites, loyalty can mean the difference between life of survival and raking in profits like crazy.

Metrics 153

Metrics Web Analytics CPA 153

ConversionXL

AUGUST 14, 2019

In this instance, you’d combine data from your ecommerce platform with Google Analytics data. The correlation wasn’t a surprise, but it confirmed the success of our SEO campaign. Combining Google Analytics with CRM and ecommerce platform data. Transaction ID would be the join key. You can find more examples in the table below.).

Analytics 123

Analytics Metrics eCommerce Search 123

Occam's Razor

OCTOBER 31, 2011

I love that the analyst is segmenting the data rather than showing the aggregate trend ("all data in aggregate is essentially crap" – me). And we recommend doing more SEO. Go to any report in Google Analytics and switch to a Goal tab or the Ecommerce tab. Never Compare Apples to Watermelons.

Salary 131

Salary Analytics Green eCommerce 131

Occam's Razor

MAY 18, 2010

I have said: All data in aggregate is "crap" Because it is. You can imagine then how absolutely heartbreaking it is for me to note that nearly all reporting that I see is data in aggregate. Tons of data "puking", all just aggregates. My love for segmentation as the primary (only?) All visits. Total revenue.

Analytics 124

Analytics Web Acquisition Metrics 124

ConversionXL

APRIL 22, 2015

Or you might spend tons of effort on your ecommerce product pages, only to find that even if you get wins, the financial impact on your business is negligible. If copying Amazon would be all that it takes to grow your ecommerce business, there would be many more Amazons around. SaaS, ecommerce, lead gen, affiliate models.

Analytics 48

Analytics Technical Review Conversion Framework 48

Occam's Razor

JULY 15, 2014

This is a nicely customized data puke for our Ecommerce and Customer Retention team. It will have an aggregated overview of performance at the aforementioned VP/EVP level (with some context about overall business performance). A great summary of performance with some trends. Contains zero Insights, Actions, or Business Impact.

Analytics 160

Analytics Metrics Web Ohio 160

ConversionXL

MAY 13, 2020

After a few hours playing around with SQL , I was already able to deliver insights I never could have with aggregated Google Analytics reports. What’s the difference between raw and aggregated data in Google Analytics? Google Analytics, in the free version, provides only aggregated data. Do more and more people use Feature X?

Analytics 85

Analytics Aggregator SQL Cloud 85

Occam's Razor

NOVEMBER 21, 2011

All numbers in aggregate are at best marginally useful, and that rule applies to this one too. On that last point, if you have an ecommerce website you can use Orders or an appropriate proxy instead of Goal Completions.]. All of the above is still kind of at an aggregate level. We want to know more. Who are these people?

Analytics 137

Analytics Metrics Search Aggregator 137

Occam's Razor

AUGUST 22, 2011

I Got No Ecommerce. Aggregation of Marginal Gains: Recession Busting Analytics! Tip #14: Measuring Value of Ecommerce Sales Tools. Search Engine Optimization (SEO) Metrics & Analytics. Rethink Web Analytics: Introducing Web Analytics 2.0. Data Mining And Predictive Analytics On Web Data Works?

Analytics 125

Analytics Metrics SEM Web 125

Occam's Razor

SEPTEMBER 29, 2009

You can measure this at an aggregate level, or you can measure it just for your campaign traffic. Very often when you run branding campaigns your goal is simply to introduce your business (like we are trying to do with Market Motive , our start up that provides certification courses in Web Analytics, SEO, PPC, PR etc etc).

Campaign 130

Campaign Analytics Metrics Search 130

Occam's Razor

FEBRUARY 22, 2010

If you are analyzing data for your SEO or PPC campaigns and you find the search engine providing the data then you should instantly embrace it and immediately propose marriage! #5: Many vendors now aggregate this real customer data and present it in the form of benchmarks that you can use to index your own performance.

Analytics 124

Analytics Securities and Exchange Commission Search Engineer 124

Occam's Razor

SEPTEMBER 30, 2008

In aggregate trends can hide insights and hence "dirty" the data. Let's say I did lots of things to drive SEO from Nov 2007 to May 2008. Do you have enough engaging content (in case of pure content non-ecommerce sites) that people return again and again each month? 2: Segmentation to the rescue! Dig and poke.

Analytics 68

Analytics Metrics Search Florida 68

klinger.io

JANUARY 17, 2014

In case of exploration it usually doesn’t matter too much if we have only little historic data , or that we need to jump through a few hoops (aggregate from several tools, export to excel/R, etc). Custora for eCommerce (Highly recommend). RJMetrics for eCommerce. About Data integrity. activation/engagement). Totanga for SaaS.

Analytics 67

Analytics Metrics Startup Database 67

Occam's Razor

JANUARY 30, 2012

Create a customized dashboard for your Search team, one for your Display team, one for the folks doing onsite merchandizing, one for the nice lady that owns the ecommerce shopping cart and all the other key clusters of your audience. Every search engine's SEO algorithm is unique. compared to Ask, etc. and Bounce Rate.

Analytics 146

Analytics Metrics API Web 146

Venture Chronicles

JUNE 4, 2011

Leveraging Infographics to Improve Your SEO Rankings | 3dcart Shopping Cart Software Blog. Critics dismiss infographics as nothing more than eye candy, but I’m here to tell you that they work, as in drive traffic and improve SEO. tags: blog SEO. Long overdue… tags: blog ecommerce. tags: blog.

San Francisco 32

San Francisco Curation Social Network SEO 32

Occam's Razor

FEBRUARY 7, 2022

On average, a human on an ecommerce site will go through 12–28 pages from landing page to order confirmation. Because: All data in aggregate is crap. And, 40% of the people were coming to the (ecommerce!) Additionally, you’ll reduce the chances of surrounding noise or unexpected variables impacting your experiment.

Analytics 103

Analytics Programming Global Campaign 103

Occam's Razor

APRIL 13, 2015

Time Lag & Path Length: Pan-Session Ecommerce Analysis. Time Lag & Path Length: Pan-Session Ecommerce Analysis. One hidden gem in an ecommerce context is the Path Length report in the Multi-Channel Funnels folder. In the Ecommerce folder, you will see a report called Time to Purchase. A small word of warning.

Analytics 60

Analytics Web eCommerce Metrics 60

ConversionXL

JUNE 21, 2015

Aleyda Solis ( Orainti ): The Ingredients for SEO success in 2015. SEO is not about rankings, it’s about visibility – connect with your target audience, maximize traffic and conversions along the customer journey. Stay away from aggregate metrics – combine, segment, visualize, predict.

Email 48

Email SEO Campaign Agile 48

Duct Tape Marketing

JANUARY 16, 2020

Klaviyo is a platform that helps growth-focused eCommerce brands drive more sales with super-targeted, highly relevant email, Facebook and Instagram marketing. John Jantsch: Let’s say I’m a person that likes to read lots of blogs, and news sources, so I’ve actually aggregated them into some sort of reader. Transcript.

Artificial Inteligence 55

Artificial Inteligence Social Media Audience Campaign 55

www.vccafe.com

MARCH 11, 2013

SEO and Analytics Tutorials. SEO for Startups â?? SEO Digger â?? SEO and campaign management tool. SEO Keyword Analysis Tool. aggregation. Lean Startup Circle â?? Google Group for startup advice. Startup Metrics for Pirates â?? read this before you spend time elsewhere. SaaS Metrics Tutorial â?? SEMRush â??

Software Review 53

Software Review Technical Review Israel Startup 53

Occam's Razor

APRIL 29, 2013

1 Search Results Ranking = SEO Success. 1 Search Results Ranking = SEO Success. Much money is spent on all kinds of demands to SEOs, big or small, which results in all kinds of shenanigans to try and get to #1. The main reason, as all decent SEOs will tell you, is that search results are no longer standardized.

Metrics 166

Metrics Marketing Search SEO 166

Occam's Razor

OCTOBER 14, 2014

Clean measures of conversion rates require a clean and standard implementation of the ecommerce tags. … You can see the wisdom of not just setting a 20% aggregate conversion rate, based on the above benchmarking data. The above graph shows you the dangers of setting targets on aggregated benchmarking analysis.

Analytics 135

Analytics Vertical Metrics Web 135

VC Cafe

FEBRUARY 19, 2010

Aggregated, that’s a lot of money. These are mostly search engines, portals and ecommerce platforms (google.com, yahoo.com, bing.com, amazon.com, ebay.com, msn.com, aol.com etc). SEO driven massive content sites (wikipedia.com, about.com, cnet.com at #33). But how many sites do you use on a regular basis? See graph below.

Russia 68

Russia Hosting Differentiation Social Network 68