Making the Most of Your Drip Email Campaign: Content, Length & Frequency
ConversionXL
APRIL 29, 2013
Most people won’t buy anything on the first visit, so you need to capture emails. However, research supports that people read most or half of their emails , respond to passion, hate being pitched, HATE irrelevance, and won’t mind frequent emails as long as that email is relevant, interesting, and specific to their needs.
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