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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. It is always so cool to run marketing campaigns in large homogenous markets (like Europe, Asia, or large chunks of the US). I don't think it is simply a metrics/measurement problem.

Metrics 165
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9 Case Studies That’ll Help You Reduce SaaS Churn

ConversionXL

That’s why you need to be simultaneously feeding your growth engine , while monitoring churn and your other startup metrics. They refer to these differences as “ Red Flag” Metrics (or RFMs). Total number of logins also proved to be an important metric, though not as much so as the former two. times per day on average.

Retention 106
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Cracking The Code: State of the SaaS 13: Q1 2010 Sentiment

Cracking the Code

While the group sentiment for 2010 did not improve significantly vs. November 2009, the projections for 2011 are now a lot more optimistic - 42% higher 2011 aggregated EBITDA announced in March 2010 vs. the November 09! Europe Consumer. (1). In search of Europe's next tech stars. SaaS 13 Index Valuation. My Investments.

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Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.

Cracking the Code

Effectively measuring and understanding your CAC and CLTV metrics are key to future success. Bessemer SaaS Law #1: Your key monthly business metrics are: CMRR (Committed Monthly Recurring Revenue), Churn, and Cash flow - “Bookings” is for suckers. Brian, Paglo www.paglo.com. Great list! Great list! Philippe Botteri.

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Cracking The Code: Happy New Year 2008!

Cracking the Code

Wize provides consumers with a unique way to leverage the online wisdom by aggregating the opinions of millions of users and by letting people ask questions about a specific product or need to the Wize community. Europe Consumer. (1). In search of Europe's next tech stars. SaaS business metrics: why are they different?

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Using Cohort Analysis for Conversion Optimization

ConversionXL

people born in Europe between 1918 and 1939; survivors of an aircrash; truck drivers who smoked between age 30 and 40).”. So by segmenting your data, you can learn things you couldn’t from the aggregate data. Will this cohort help me improve that metric?”. Their metric was revenue: Image Source.

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Hacking for Diplomacy at the State Department – Breakthroughs, breakdowns and relentlessly direct critiques

Steve Blank

Team Aggregate DB, which is working on how the State Department can better gather and leverage information on informal leaders in foreign countries, was called on the carpet for failing to call on some high-level contacts provided by the professors that could potentially change their mission model.

Eritrea 260