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The “Curse of Knowledge”: How Expertise Can Hurt Marketing

ConversionXL

The advanced technical knowledge of university professors in engineering and science, for example, makes it harder for them to teach first-year students effectively. Non-technical readers may be overwhelmed instead of impressed, and they’ll probably click to exit. Follow-up research highlights how the curse applies to other fields.

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Strategy Roundtable For Entrepreneurs: Spotlight on Latin and Central America

ReadWriteStart

Adrian wants to build a location-based service focused on assembling, and then reviewing and rating various services from fixing roofs to plumbing. A well designed trust system with reviews and ratings and dispute settlement would be necessary to prevent fraud, the way other exchanges like eBay do. Words To Live By. Discuss.

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Email Marketing: Campaign Analysis, Metrics, Best Practices

Occam's Razor

Most email programs now have preview panes that typically block images and scripts (Outlook, Thunderbird, Gmail, everyone), and default settings prevent data collection due to concerns about viruses. You can compare customers in California, Idaho, and Florida; new and existing customers; or various demographics, etc., That is okay.

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The Complete Digital Analytics Ecosystem: How To Win Big

Occam's Razor

All data in aggregate is crap. That you are working at a company where there will be constant happiness due to all the orgasmic feelings from data! " "Focus exclusively on products abc, def, ghi in Florida and products klm in Amsterdam." Advanced segmentation ! The reason is simple. " And so on and so forth.