Remove Aggregator Remove Founder Remove Lead Generation Remove Social Network
article thumbnail

How To Nurture User Engagement Through Gamification

YoungUpstarts

by Anand Srinivasan, founder of LeadJoint.com. This is a strategy that has been successfully used by social networks, ecommerce stores and even enterprise businesses to drive customer engagement and build revenues. Anand Srinivasan is the founder of LeadJoint.com , an online lead generation tool for digital marketing agencies.

eCommerce 100
article thumbnail

Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

At at time where nearly all advertising was purchased on a CPM (cost per thousand) basis and not very measurable this was a huge innovation that should be credited to Bill Gross, the founder of IdeaLab. I believe that many social networks confused this idea. Social networks continue to drive conversion of marketers.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The 4 Most Important Drivers of Marketing Success

Duct Tape Marketing

Organizations that get this, that foster this and that build marketing strategies and campaigns that take full advantage of this, will build customer loyalty and word of mouth lead generation in ways that cannot be matched by competitors trading on lower price. Facebook lead capture. Create a Q and A platform (Quora).

article thumbnail

Three Key Principles to Maximize Your Converged Media Strategy

Duct Tape Marketing

As this graph showcases, in the beginning, brands focused on growing their social audience as a means of reaching out to more people with traditional marketing messages on nontraditional platforms. Then, marketers went a step further by using various calls-to-action to encourage brand conversation on the social networks themselves.

Media 61
article thumbnail

VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

Tim Friedman, Founder, PE Stack , said, “If I could offer one piece of advice to today’s managers, it would be to take the time to understand the demands of the modern institutional LP. Boardex and Relationship Science make it easier to understand and map social networks into potential limited partners. 3) Raise capital.