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In other words, you go to a website and they’ve got all these glowing reviews on their website, but then there’s Google who is aggregating these theoretically in a sort of impartial way. John Jantsch: Okay, so on Google’s five point or five star scale, is there a perfect aggregate score that you should be aiming for?
Following global marketing trends, copying your competitors and implementing best case practices don’t work for this reason: websites are highly contextual. The problem with being “data-driven” We should all be more data-driven (or data-informed), right? You don’t have generic problems. Click maps.
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