Occam's Razor

JULY 1, 2013

An obsession with SEO and PPC is pretty much warranted in most companies, across platforms (desktop, mobile – it is particularly heartbreaking how poor most companies do on mobile platforms). Yet your magnificent search strategy (SEO + PPC) resulted in you capturing such a small percentage of the demand! SiteCatalyst.

Search 137

Search Analytics PPC Green 137

Occam's Razor

AUGUST 12, 2013

Even if, and this is not possible, I said to you that the path is Direct, Social, PPC, Organic, Referral for 5% of the site traffic … what would you do? All I have to do is look at the very last column and look at the green and red arrows and get guidance about how I should shift my budgets? But show the actual report.

Channel 162

Channel Analytics Campaign Conversion 162

ConversionXL

FEBRUARY 26, 2020

For example, if UTMs only identified the properties of each click to a website, we could freely use any of the below values to identify traffic generated from a Facebook ad: Possible values for utm_source: Facebook, facebook, facebook.com, FB, fb, FB-Ad, facebook Ad; Possible values for utm_medium: Ad, PPC, CPC, PAID, Paid, cpc, paid-ad, ppc, ad.

Analytics 118

Analytics Campaign Email Channel 118

Occam's Razor

AUGUST 9, 2016

SEO & PPC, Because You Should! You spend money on SEO and PPC. If this were your data, start with questioning your PPC landing page strategy and then move to looking at your top SEO landing pages, and then look at bounce rates and next page analysis for those that stay. Play with Enhanced Ecommerce Reports. Take a break.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

OCTOBER 31, 2011

I love that the analyst is segmenting the data rather than showing the aggregate trend ("all data in aggregate is essentially crap" – me). Making that green graph useless. Problem one is that "red" denotes "good" in this case and "green" represents "bad."

Salary 131

Salary Analytics Green eCommerce 131

Occam's Razor

JANUARY 30, 2012

Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. And in two seconds… Like every two-year-old child, I know that red is bad and green is good. Below that, in blue, green, red and orange I see the percentage of clicks on each link. But for your PPC campaigns? I simply choose Comparison.

Analytics 146

Analytics Metrics API Web 146

Occam's Razor

SEPTEMBER 29, 2009

You can measure this at an aggregate level, or you can measure it just for your campaign traffic. Very often when you run branding campaigns your goal is simply to introduce your business (like we are trying to do with Market Motive , our start up that provides certification courses in Web Analytics, SEO, PPC, PR etc etc).

Campaign 130

Campaign Analytics Metrics Search 130