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A New Way to Teach Entrepreneurship – The Lean LaunchPad at Stanford: Class 1

Steve Blank

Could we even could find 40 Stanford graduate students interested in being guinea pigs for this new class? By aggregating user-generated speed and location data, Blink will provide instantaneously generated traffic-enabled maps, optimal routing, estimated time-to-arrival and predictive itinerary services to personal and corporate users.

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Lessons Learned: Validated learning about customers

Startup Lessons Learned

First of all, it means that most aggregate measures of success, like total revenue, are not very useful. Start using some of those customers as guinea pigs for a self-serve version of the product. (Steve calls this just Customer Validation , but I like to emphasize the learning aspect, so I accept a far more awkward phrase.)

Customer 167