Aggregator Hiring PPC 
ConversionXL
AUGUST 19, 2020
You wouldn’t hire a brain surgeon to treat your heart condition. PPC has a role. Ask the following six questions to help SEO and PPC teams collaborate—and achieve better results than either could on their own. Are SEO and PPC teams communicating effectively and sharing insights? It’s the same for search engine marketing.
ConversionXL
JULY 11, 2016
“Umbrella terms” are when you aggregate multiple features and benefits under one vague term, like “powerful” or “easy-to-use.” Use PPC to promote content cost effectively (choose keywords nobody’s bidding on). All PPC channels will work for you if you stop using brute force.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Duct Tape Marketing
JANUARY 25, 2016
A common (and highly coveted) example of a rich snippet is when you see a star rating review or aggregate rating review show up right on the Google search results page. Aggregate Star Review Ratings in search results. Product ratings in Search results. Event details that appear in search results.
Occam's Razor
JANUARY 7, 2014
11: Close to zero aggregated analysis exists, everything's segmented. #10: No company hires anyone called a Reporting Squirrel. Everyone hires what they believe are Analysis Ninjas. An example is: "We should add these 80 keywords to our PPC portfolio with a max bid of $14."
Duct Tape Marketing
JANUARY 7, 2020
And I discovered that the first page of results on Google was filled with paid search and aggregator results (things like Angie’s list and Yelp). While it might be tempting for you to hand over full control to a PPC firm, that’s risky. Do you research on PPC firms. Focus on Purchase Intent.
View from Seed
JANUARY 8, 2015
Similarly, the value of a blog is how much work each post does for you in aggregate. Show me a PPC campaign capable of doing that. Either way, the value of your blog is actually all of those posts working together in aggregate, especially in the longtail, not the head. Now that’s ROI! So what was happening?
Occam's Razor
SEPTEMBER 29, 2009
You can measure this at an aggregate level, or you can measure it just for your campaign traffic. Very often when you run branding campaigns your goal is simply to introduce your business (like we are trying to do with Market Motive , our start up that provides certification courses in Web Analytics, SEO, PPC, PR etc etc).
Expert insights. Personalized for you.
69 
Let's personalize your content