Aggregator Information Rights Operations 
Duct Tape Marketing
JANUARY 25, 2016
Rich Snippets : If your Structured Data coding is implemented correctly, the search engines will use the Structured Data on your website to display key information right into the search results page. Aggregate Star Review Ratings in search results. In other words, Schema represents the building blocks of Structured Data.
Duct Tape Marketing
JULY 30, 2019
In other words, you go to a website and they’ve got all these glowing reviews on their website, but then there’s Google who is aggregating these theoretically in a sort of impartial way. John Jantsch: Okay, so on Google’s five point or five star scale, is there a perfect aggregate score that you should be aiming for?
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