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Transcript of Why Reviews Matter to Your Business

Duct Tape Marketing

In other words, you go to a website and they’ve got all these glowing reviews on their website, but then there’s Google who is aggregating these theoretically in a sort of impartial way. John Jantsch: Okay, so on Google’s five point or five star scale, is there a perfect aggregate score that you should be aiming for?

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How to Come Up with More Winning Tests Using Data

ConversionXL

The problem with being “data-driven” We should all be more data-driven (or data-informed), right? You have to ask questions first, and then you can seek for the right data that might help you find an answer. A click map is a visual representation, aggregated data of where people click. Click maps.

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Case Study: SlideShare goes freemium

Startup Lessons Learned

Designed for large businesses, the channels let a company share several types of documents, brand the channel with their own design elements, and then include display advertising, contest promotions, blog aggregation, social media integration and metrics reporting. The idea seemed to SlideShare to be a natural direction.