Occam's Razor

AUGUST 9, 2016

and suddenly your voices/words will have 10x more confidence informed by real-world usage. SEO & PPC, Because You Should! You spend money on SEO and PPC. The latter is particularly useful as an aggregated view for senior executives. No NDA's to sign, no software to install, no IT resources required. Affiliates!

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

OCTOBER 31, 2011

I love that the analyst is segmenting the data rather than showing the aggregate trend ("all data in aggregate is essentially crap" – me). You can analyze Mobile Search performance with Mobile Referring traffic information. The conversion rate between our two main PPC keywords is 1.33% and 1.94%.

Salary 131

Salary Analytics Green eCommerce 131

ConversionXL

FEBRUARY 26, 2020

To understand the traffic source of a session, Google Analytics relies on two critical pieces of information: the HTTP Referrer and UTM parameters. Even when HTTP Referrer exists, it provides only one basic piece of information—the source, which can’t answer the following questions: Which marketing campaign was this link click a part of?

Analytics 118

Analytics Campaign Email Channel 118

The Startup Magazine

APRIL 25, 2021

For more information on this, visit website. Digital means having a fully functional website, engagement through PPC ads, maintaining a social media presence , and pursuing digital strategies to build the law firm brand image. Having a complete and informative GMB page helps immensely. Address and contact numbers.

SEO 113

SEO Social Media Search Audience 113

Occam's Razor

APRIL 21, 2014

But, here's an extremely detailed posts that looks at five different data sources to help you make the best of keyword data that is available in other places to optimize your SEO (or even PPC) strategies: Search: Not Provided: What Remains, Keyword Data Options, the Future. If you have a lot of them, aggregate them up.

Analytics 132

Analytics Marketing Campaign Metrics 132

Occam's Razor

AUGUST 12, 2013

My macro goal is to make you dangerously informed. Even if, and this is not possible, I said to you that the path is Direct, Social, PPC, Organic, Referral for 5% of the site traffic … what would you do? You don't have to do attribution analysis for all your conversions in aggregate. But show the actual report.

Channel 162

Channel Analytics Campaign Conversion 162

Occam's Razor

SEPTEMBER 29, 2009

You can measure this at an aggregate level, or you can measure it just for your campaign traffic. Very often when you run branding campaigns your goal is simply to introduce your business (like we are trying to do with Market Motive , our start up that provides certification courses in Web Analytics, SEO, PPC, PR etc etc).

Campaign 130

Campaign Analytics Metrics Search 130

Occam's Razor

JANUARY 30, 2012

Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. Put yourself in position to be proactively informed when they happen. #3. Speed up your time from data to information by using the Comparison view, Pivot tables and in-line Filters. #4. In-Page Analytics – Re-imagine Traveling Through Data. #5.

Analytics 146

Analytics Metrics API Web 146

Up and Running

JULY 7, 2020

commissions on sites like eBay or Amazon, SEO costs, PPC costs, etc.) To get an idea of what shipping may cost per unit, it is recommended to choose a few destination zip codes throughout the country or shipping zones and plug that information into an online freight quote tool and formulate an average cost per shipment.

eCommerce 99

eCommerce Cost Forecast Operations 99

ConversionXL

AUGUST 14, 2019

By default, each element in Data Studio pulls information from a single data source. As their PPC agency, we had to justify this dip. The revelation also informed their marketing strategy for next year. If you suddenly needed to study a longer timeframe, you had to download the data again and start over.

Analytics 123

Analytics Metrics eCommerce Search 123

Occam's Razor

AUGUST 6, 2007

There are two exceptions: 1) You have a one page website 2) Your offline value proposition is so compelling that people would see just one single webpage and get all the information they need and leave. Sweet actionable information. 4: Measure bounce rate of your AdWords, AdCenter, YSM (PPC) campaigns. Instantly useful!

Metrics 121

Metrics Analytics PPC Campaign 121

Occam's Razor

FEBRUARY 22, 2010

These toolbars also collect limited information about the browsing behavior of the customers who use them, including the pages visited, the search terms used, perhaps even time spent on each page, and so forth. Typically, data collected is anonymous and not personally identifiable information (PII). So, there is a chance of some bias.

Analytics 124

Analytics Securities and Exchange Commission Search Engineer 124

Occam's Razor

APRIL 6, 2009

The first source of the data are the logs that store the queries that are done by users on google.com (logs that have this data in aggregate, not by individual histories – you'll see the latter is not necessary). Excellent Analytics Tip#3: Turbocharge Your SEM/PPC Analysis. If I choose Medium and High ("bring it on!"

Search 103

Search PPC Matching Analytics 103

ConversionXL

MAY 27, 2020

In some situations, like with SEJ blog, I couldn’t even link back to my own (informational) content. . Another great example of linkable assets are pages that aggregate industry stats, like this one. For instance, here’s a post comparing PPC vs. SEO for startup marketing. don’t provide value). Linkable assets.

B2B 142

B2B Social Media Email Campaign 142

ConversionXL

JULY 11, 2016

Unconscious factors influence the way users pay attention on visual information provided (colors, schemes and details ( Godzilla for example )). “Umbrella terms” are when you aggregate multiple features and benefits under one vague term, like “powerful” or “easy-to-use.” 7 Basic Plots on Wikipedia ).

PPC 48

PPC Analytics Video Non-Compete 48

Occam's Razor

JANUARY 7, 2014

11: Close to zero aggregated analysis exists, everything's segmented. #10: An example is: "We should add these 80 keywords to our PPC portfolio with a max bid of $14." 11: Close to zero aggregated analysis exists, everything's segmented. All data in aggregate is crap. That is worth fighting for.

Analytics 142

Analytics Web Metrics DC 142

Occam's Razor

FEBRUARY 9, 2015

My reply to them is: If search traffic is profitable for you, and PPC delivers profitable traffic, why would you let your competitor win? The delta in the above paid search graph, around 300k, is just a part of their winning strategy (which clearly is SEO + PPC, as it should be). million Unique Visitor. million Unique Visitor.

Metrics 60

Metrics Analytics Non-Compete Search 60

Occam's Razor

APRIL 29, 2013

If it take ten days to make a decision to change bids on our PPC campaigns, let's go with that data cycle. " Universal search for example means that personalized results will not only look for information from web pages, they also look for YouTube/Vimoe videos, social listings, images of course, and so on and so forth.

Metrics 166

Metrics Marketing Search SEO 166