Occam's Razor

APRIL 21, 2014

I believe these two posts with a collection of some of my favorite metrics will inspire you: 1. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2. Best Web Metrics / KPIs for a Small, Medium or Large Sized Business. If you have a lot of them, aggregate them up. Fruition Internet Marketing.

Analytics 132

Analytics Marketing Campaign Metrics 132

Growthink Blog

NOVEMBER 8, 2010

goods and services, especially services, and they are expanding in aggregate at a rate that even 10% U.S. A strong results and metrics-focused approach. The great thing is that via the Internet we CAN copy the principles of the best of them – Zappos’ and Mind Valley’s and scores of others are online for all to see.

Africa 104

Africa Brazil China India 104

ConversionXL

JUNE 20, 2019

In comparison, Facebook Live shows overview metrics like minutes viewed, average percentage completion, and unique viewers.). Loom doesn’t require an Internet browser; Soapbox, on the other hand, is a Chrome extension. Brightcove analytics aggregated data effectively across those platforms.

Hosting 127

Hosting Video Technical Review Software Review 127

SVPG

FEBRUARY 23, 2014

Note: For the purposes of this article, consider the terms: “analytics,” “data,” “KPI" (Key Performance Indicator), and “metrics" to be synonymous. The data we aggregate (from all sources) can be a gold mine. I attribute this change to several factors. Inspire Product Work.

Analytics 87

Analytics Technical Review Aggregator B2B 87

Cracking the Code

MARCH 12, 2010

Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. While the group sentiment for 2010 did not improve significantly vs. November 2009, the projections for 2011 are now a lot more optimistic - 42% higher 2011 aggregated EBITDA announced in March 2010 vs. the November 09!

Software Review 63

Software Review Technical Review Cloud Europe 63

Occam's Razor

DECEMBER 12, 2011

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Recommend metrics / KPIs you can use based on the size of your company. Best Metrics / KPIs for Small Business Websites. Obsess about this metric.

Metrics 153

Metrics Web Analytics CPA 153

Occam's Razor

FEBRUARY 7, 2011

But each keyword gets "credit" for other metrics. This way GA will show you both keywords while the aggregate for visits will not be skewed – as technically it is just one session. ]. What's the best way to aggregate to understand clearly how to improve? My advice would be this: 1.

Analytics 94

Analytics Web Non-Compete Metrics 94

ConversionXL

AUGUST 19, 2016

Inspired by the movie ‘Moneyball,’ MoneyBall syndrome refers to the fact that companies aren’t looking into the right metrics when measuring the effectiveness of their mobile website. Some marketers try looking at conversion as a solo metric of determining how their CTAs perform on mobile. Revamp Mobile Metrics to Combat Moneyball.

Mobile 48

Mobile Technical Review Software Review Metrics 48

David Teten

SEPTEMBER 23, 2017

An investor had few hard metrics other than the actual financials, and little technology to make the process scaleable. Over the past few decades, better metrics became available, and investors could take a more analytical, data-driven approach. ” Historically, investing was a manual, artisan process. 2) Raise capital.

Private Equity 60

Private Equity Venture Capital Equity Technical Review 60

Cracking the Code

OCTOBER 10, 2008

Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Effectively measuring and understanding your CAC and CLTV metrics are key to future success. The traditional metric of Bookings would value Customer A at $120,000 and suggest Customer B is more valuable at $180,000.

Software Review 48

Software Review North America Europe Metrics 48

ConversionXL

JUNE 9, 2019

Click maps show you a heat map comprised of aggregated click data. It’s also easy to take in aggregate click data quickly and see broad trends. Sites have been using well-selected images to boost conversion rates since the dawn of internet, and with good reason. Just because it’s “instant” doesn’t mean it’s magic.

Algorithm 111

Algorithm Analytics Conversion Stock 111

Cracking the Code

JANUARY 28, 2008

Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. The first internet wave managed to solve pretty well the "Where to buy" problem, with sites like Kelkoo , Shopzilla , NextTag , PriceGrabber, or Shopping.com. internet. (6). How the use of internet is transform.

Software Review 48

Software Review Technical Review Los Angeles Europe 48

Hearpreneur

JULY 8, 2017

The first goal of the company was to invent an Internet-enabled biometric monitoring device—called the HEALTHspot®— that would allow people to privately track their weight loss and blood pressure results and earn cash rewards for sustained improvements in their health. What is unique about being a Healthy CEO?

Technical Review 49

Technical Review Fractional CTO CTO CTO Hire 49

David Teten

DECEMBER 3, 2019

Meyler Capital is taking the analytical rigor of modern internet marketing and applying it to fund marketing. . Lean Case provides standard business models & metrics, so you can apply a standard approach to business planning, modeling, and profitability tracking. I used Ipreo heavily at one of my prior VC funds. .

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

om.co

FEBRUARY 5, 2013

I don’t think we as busy professionals and Internet junkies know how to sit still and self-reflect. In the early days, my belief was that blogs (or as I called them micro-pubs back in 2002) would grow really fast and it would allow me to aggregate large subsets of audiences around specific niches. And so we built our company.

Founder 80

Founder Conversion Distribution Silicon Valley 80

Occam's Razor

MAY 20, 2013

Part of the reason is that even if you work for a multi-channel company you are likely in the "web," "interactive," "internet," or "digital" division. As is common in these types of educational companies, aggregators rule the roost. The answer is simple: Aggregators. They do everything.

Analytics 140

Analytics Aggregator Channel B2B 140

www.subelsky.com

FEBRUARY 25, 2010

Because it has an RSS feed, one could also use "Unresolved Hoptoad Errors" as a metric influencing the continuous deployment system. This isnt Rails-specific, but we use SimpleDB for dumping a lot of important metrics data, like performance measurements, which we then turn into metrics.

Lean 41

Lean Baltimore Ruby Maryland 41

Duct Tape Marketing

SEPTEMBER 10, 2019

I love looking at cost per account acquired as a key metric to share with potential acquirers. Well, in order to be “bankable,” meaning a company that a bank would lend to, you have to have some of these metrics dialed in. They can simply grow quite quickly by winning new customers. John Jantsch: Nor have I.

Entrepreneur 66

Entrepreneur Switzerland Revenue Differentiation 66

Occam's Razor

AUGUST 22, 2011

" ~ Web Metrics: "What is a KPI? " + Standard Metrics Revisited Series. "Engagement" Is Not A Metric, It's An Excuse. Defining a "Master Metric", + a Framework to Gain a Competitive Advantage in Web Analytics. Aggregation of Marginal Gains: Recession Busting Analytics!

Analytics 125

Analytics Metrics SEM Web 125

Up and Running

SEPTEMBER 20, 2012

For those who are less internet savvy, this is an area of internet marketing called competitor analysis. Researching this information using the internet doesn’t require years of working in the industry; it only requires patience and a bit of hard work – and what you do with the information is your remit.

Aggregator 80

Aggregator Database Metrics Internet 80

Occam's Razor

FEBRUARY 22, 2010

We all get our internet access from Internet Service Providers (ISP's), and as we surf the Web, our requests go through the servers of these ISP's to be stored in server log files. Many vendors now aggregate this real customer data and present it in the form of benchmarks that you can use to index your own performance.

Analytics 124

Analytics Securities and Exchange Commission Search Metrics 124

ConversionXL

OCTOBER 28, 2016

Branding seconds is a compound metric that shows how much attention the logo earns, a strong predictor of likability. These are the metrics to keep in mind when designing for lasting positive memories. Recently, Sticky and ConversionXL Institute released an original study on logos. However, what truly mattered was recall.

Semantic 48

Semantic Design Software Review Audience 48

Startup Lessons Learned

JUNE 9, 2020

20:32) On believing in the internet as an immune system, then learning it's not and taking responsibility.(22:55) People, not just metrics. No longer even in the era of internet, a product customers actually liked. And this was mid '90s internet kind of philosophy. That the internet is an immune system.

Silicon Valley 60

Silicon Valley Hosting Cofounder Employee 60

Occam's Razor

JANUARY 30, 2012

When it comes to data analysis, you are usually more likely to see me share guidance on advanced segmentation or custom reports or advanced social metrics or controlled experiments or economic value or competitive intelligence or web analytics maturity or one of an infinite number of difficult, if hugely rewarding, things. Not today.

Analytics 146

Analytics Metrics API Web 146

David Teten

MARCH 2, 2013

The Kauffman Foundation points out several reasons why they choose to keep pouring capital into the industry: the J-curve narrative, VC investment allocation mandates (which should disproportionally benefit large funds), the “relationship business” philosophy, and potentially misleading return metrics (such as IRR).

LP 114

LP Securities and Exchange Commission Silicon Valley Venture Capital 114

Austin Startup

DECEMBER 20, 2010

“I have been very surprised at Austin’s strength in “IT consumerization&# – ideas that combine business software value with consumer internet distribution ideas,&# he said. We asked Mike Maples about his investments in Austin. We know that there’s tremendous untapped value in data, as there is in social content.

Curation 118

Curation Austin Cofounder Ruby 118

abovethecrowd.com

APRIL 20, 2016

Many have noted that the aggregate shareholder value created by all of the Unicorns will vastly overshadow the losses from the inevitable failed unicorns. The same thing happened to many Internet stocks. Anything that hints of a down round brings questions about the success metrics that have already been “booked.”

IPO 40

IPO Term Sheet Silicon Valley Valuation 40

Hunter Walker

APRIL 5, 2023

Fortunately there’s some case law here which might help, and we only have to go back to earlier Internet days and the concept of safe harbor. And some sort of transparency statistics on these issues in aggregate. And it made my career possible, working with user generated content (UGC) at Second Life, AdSense, and YouTube.

Artificial Inteligence 72

Artificial Inteligence Framework Aggregator China 72

Growthink Blog

JULY 23, 2012

goods and services, especially services, and they are expanding in aggregate at a rate that even 10% U.S. A strong results and metrics-focused approach. The great thing is that via the Internet we CAN copy the principles of the best of them - Zappos’ and Mind Valley’s and scores of others are online for all to see.

Africa 76

Africa Brazil India China 76

crowdSPRING Blog

JULY 27, 2016

Though speculation has bubbled over the past four years that such tactics were losing efficacy in a world where younger internet users, in particular, were showing preference for fast-paced messaging services, data shows that email use has actually risen substantially during that time period.

Email 48

Email Marketing Metrics Campaign 48

This is going to be BIG.

MAY 26, 2022

You’d like to believe the world is completely meritocratic—that you’ll put your heads down to work on your company, hit all your metrics, and just show up on the doorstep of a VC firm who will just be bowled over at the fantastic little company you’ve created. What are those people finding when they poke around your internet presence?

Founder 103

Founder .Net Term Sheet Aggregator 103

Startup Lessons Learned

FEBRUARY 22, 2010

Two others – that each team member give their input independently and that the results be objectively aggregated – are also key parts of building a meritocracy. Diversity is not the only requirement for making good group decisions. So why is demographic diversity important? So why is demographic diversity important?

San Francisco 167

San Francisco Lean Sweden Continuous Deployment 167

David Teten

AUGUST 3, 2011

Computational editorial methods are necessary in order to deal with the massive scale of the Internet, but ultimately, human intuition and sensibility must supervise the editorial/curatorial process. To know if curation is working, one needs performance metrics. You can’t curate until you aggregate.

Analytics 60

Analytics Curation Algorithm Metadata 60

ConversionXL

FEBRUARY 5, 2014

To be fair, “familiarity” and “Ever listened to” aren’t really great metrics that translate to consumption. Podcast consumers also reported spending more time on the Internet than non-consumers, to the tune of over 60% longer every single day. In 2006 it was a mere 11%, and in 2012 it hit 29%. Reaching Your Target Audience.

Software 100

Software eCommerce Audio Hosting 100

Startup Lessons Learned

DECEMBER 14, 2009

In an ecosystem, each participant acts according to its own imperatives, but these selfish actions have an aggregate effect. Today, many of these businesses are suffering because the ecosystem no longer balances thanks to the Internet. If you are building a large, viral, ad-support consumer internet property, you just want to go big!

Customer 156

Customer San Francisco Viral Lean 156

Startup Lessons Learned

AUGUST 24, 2009

And thanks to the radical transparency enabled by the internet, the quality of these proposals is actually constantly rising, to the point that it’s almost impossible to judge the quality of the final product – because all the proposals look polished and professional, even the terrible ones. Is that a lot?

San Francisco 113

San Francisco Lean Technical Review Distribution 113

Startup Lessons Learned

APRIL 14, 2009

Every board meeting, the metrics of success change. First of all, it means that most aggregate measures of success, like total revenue, are not very useful. Time-to-complete-a-sale is not a bad metric for validated learning at this stage. Thank you for your simple, insightful explanation of why that is the wrong metric to use.

Customer 167

Customer San Francisco Lean Hockey Stick 167