All Markets Are Not Created Equal: 10 Factors To Consider When Evaluating Digital Marketplaces
abovethecrowd.com
NOVEMBER 13, 2012
Entrepreneurs accurately recognize that the connective tissue of the Internet provides an opportunity to link the players in a particular market, reducing friction in both the buying and selling experience. Aggregating suppliers is a necessary, but insufficient step on its own. You must also organically aggregate demand.
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