Remove Aggregator Remove IRR Remove PPC
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Benchmarking Performance: Your Options, Dos, Don'ts and To-Die-Fors!

Occam's Razor

Leaders (company is leaving China, our IPO is next week, 1,800 new stores are being opened in 180 days, our new IRR is 8%). … You can see the wisdom of not just setting a 20% aggregate conversion rate, based on the above benchmarking data. Any big shifts in investment (marketing, customer experience, team sizes, tools).

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