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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

I believe that many social networks confused this idea. Social networks continue to drive conversion of marketers. But more broadly I believe that you’ll see a lot more tools for helping marketers more effectively run, monitor and manage social media campaigns. Not necessarily in the shopping mindset.

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Why I’m Doubling Down on the Twitter Ecosystem

Both Sides of the Table

Asymmetric – Before Twitter most social networks had “symmetric” relationships meaning that when somebody wanted to follow you, you had to follow them back in order for us to be connected. They know this because Twitter is social, open & asymmetric. Not so on Twitter. In the industry they call this the “viral coefficient.”.

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Soundbites from the Future – 2013

Start Up Blog

Sir Martin Sorrel , the founder of WPP (the worlds largest media organization), recently said he went to Tech Punta in Montevideo instead of the CES in Las Vegas. Like most politically important information, consumers will eventually get to be in control of their own aggregated data. It was anti-social in nature.

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Crowdfunding Bill Stuck in the Senate

Scott Edward Walker

House of Representatives overwhelming passed the Entrepreneur Access to Capital Act , a crowdfunding bill which permits startups to offer and sell securities via crowdfunding sites like Kickstarter or social networking sites like Facebook.

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