Both Sides of the Table

FEBRUARY 21, 2010

further down the sales funnel from CPC advertising where you pay for a click but still need to convert on your own). Think of the Amazon affiliate program where you’re paid if you help Amazon sell books (I think on average Amazon pays about 7% of sales). But higher value product sales often require a phone call.

Advertising 284

Advertising Las Vegas Affiliate RSS 284

Duct Tape Marketing

AUGUST 10, 2017

He is the Founder and CEO of ONTRAPORT, an award-winning web-based sales marketing and business automation software platform. John Jantsch: You have always been the CEO of an award-winning web-based sales marketing and business automation software platform so give us your story. Landon, thanks for joining us. It is my pleasure.

Software Review 51

Software Review CTO Hire Fractional CTO Software 51

David Teten

DECEMBER 3, 2019

I previously posted a detailed presentation with sales technology tools useful for B2B sales. Keren Moynihan, CEO, Boss Insights , said, “Last week at an industry function, we asked a high rolling VC, “how’s your lead gen?” So we probed, ‘Oh, so you don’t need a qualified lead generation tool then?’ Her answer?

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

www.forentrepreneurs.com

FEBRUARY 2, 2010

So we know from this that the problem is not the quality of those sales people. They also know precisely how much additional traffic will need to be generated to reach the growth targets, and how many sales people are needed at a given productivity level, etc. SolidWorks 2: The best VAR management program in the world?

Metrics 55

Metrics Design Entrepreneur Startup 55

The Startup Magazine

JULY 9, 2020

Are you a startup struggling to optimize your sales and revenues because of the Coronavirus pandemic? Do you know how you can sustain your business, improve sales, and pay-off salaries even during the pandemic? They not only earned credibility and trust during the pandemic but also increased sales volumes. Branding and exposure.

Social Media 107

Social Media PPC Marketing SEO 107

Duct Tape Marketing

SEPTEMBER 5, 2014

If you’ve been in business for about 10 years or more, think back – what was your sales cycle before the search engine ruled the world? I am willing to guess that if you said your sales cycle used to be 6 months, and you really look at the time from engagement to close today, it probably is 6 to 8 weeks now.

Sales Cycle 78

Sales Cycle Forecast Charlotte Lead Generation 78

ConversionXL

OCTOBER 23, 2014

A new breed of heat maps, known as “call heat maps” , solve this by linking web clicks to the phone calls the clicks generated. Outleads’ platform shows a heat map report that aggregates all calls, as well as the element click associated with each individual call. Blog Landing Pages Lead Generation'

Mobile 117

Mobile Analytics Lead Generation Web 117

Duct Tape Marketing

JUNE 30, 2017

Corporate success is often hampered by conflicting goals—marketing wants more leads while sales want better leads. This may sound simple enough, but the process of analyzing marketing data can be a daunting task for those who don’t have a grasp on the data collection, maintenance, and aggregation processes.

Marketing 70

Marketing B2B Database Campaign 70

Duct Tape Marketing

OCTOBER 3, 2013

Converged media refers to a company’s paid media buys, owned digital properties (such as their website and social pages), and earned user-generated content working in conjunction to inform and involve the user. This exposure translated into conversion as Hollister’s site sales increased by 45% from the average day.

Media 77

Media Social Media Advertising Audience 77

Transformify

MARCH 9, 2017

B2B Content curation and B2B content aggregation are very powerful, and if used properly, can tremendously boost the outreach and secure new leads. A number of industry leaders are relying on B2B content curation to drive traffic to their web pages, educate their users and generate new leads.

Curation 40

Curation B2B Aggregator Lead Generation 40

Startup Company Lawyer

MAY 26, 2012

On April 23, 2012, the SEC published guidance reminding issuers that “any offers or sale of securities purporting to rely on the crowdfunding exemption would be unlawful under federal securities laws” until the SEC adopts new rules. Most importantly, the crowdfunding provisions of the JOBS Act are not yet effective.

SEC 58

SEC Securities and Exchange Commission Accredited Investor Private Placement 58

Duct Tape Marketing

MARCH 27, 2018

Voila, you have a new lead that you can nurture to a sale. While content upgrades still work well as a lead capture tool, you need to now get creative with how to get eyes on it. People see the offer on the landing page, are interested, and give their contact information in exchange for the content. Have I lost you? I hope not!

Aggregator 78

Aggregator Social Media Engineer SEO 78

Hearpreneur

AUGUST 2, 2016

Hence the problem why they are having a hard time generating leads on a cost-basis that makes sense for them. Platforms that by default become directories and aggregators of deals but lack efficient means to offering marketing to their issuers and exponentially grow their proprietary investor base will not survive.

Accredited Investor 48

Accredited Investor Non-Compete Vertical Acquisition 48

Hippoland

JUNE 19, 2018

Is there a way to teach people sales online? For example, as a business major, can you take classes on lead generation? Outbound sales? The scope can also be tough – i.e. does your business need to aggregate massive amounts of data in order to be useful to other people?

San Francisco 48

San Francisco California Cost Software 48

Hippoland

JUNE 19, 2018

Is there a way to teach people sales online? For example, as a business major, can you take classes on lead generation? Outbound sales? The scope can also be tough – i.e. does your business need to aggregate massive amounts of data in order to be useful to other people?

San Francisco 48

San Francisco California Cost Software 48

ConversionXL

NOVEMBER 23, 2022

A marketing strategy should include a go-to-market plan that is sales-led and product assisted. Marketing should collaborate as a business function with sales, finance and ops, but you shouldn’t replace any of their tasks as a manager. He explained how lead generation uses a short term, sales-focused strategy.

B2B 94

B2B Marketing Curation PPC 94

ConversionXL

SEPTEMBER 10, 2019

We ran A/B tests around the clock on our free-trial funnel for nine months and got these wins: Quadrupled monthly lead volume in one year; Tripled the conversion rate from visitor-to-trial signups on our homepage. The team started as all marketers focused on lead generation. It was a typical lead-gen team when I joined.

Conversion 133

Conversion Technical Review Channel Engineer 133

Occam's Razor

APRIL 21, 2014

How do you come up with compelling analytics KPIs if there isn't a simple relationship between online activity and profit, for example when you sell online content via a traditional offline annual subscription sales process?? Let use the question in general way. If you have a lot of them, aggregate them up.

Analytics 132

Analytics Marketing Campaign Metrics 132

Cracking the Code

OCTOBER 10, 2008

Only after reaching $1M in CMRR should you consider hiring European sales and services execs behind customer demand. Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway. Posted by Philippe Botteri.

Software Review 48

Software Review North America Europe Metrics 48

Occam's Razor

MAY 20, 2013

As is common in these types of educational companies, aggregators rule the roost. Now that you have the macro view (don't expect your lead generation/conversion rate to look that good!), The answer is simple: Aggregators. They are the best drivers of traffic, they are the best generators of leads.

Analytics 140

Analytics Aggregator Channel B2B 140

ConversionXL

MAY 13, 2020

After a few hours playing around with SQL , I was already able to deliver insights I never could have with aggregated Google Analytics reports. What’s the difference between raw and aggregated data in Google Analytics? Google Analytics, in the free version, provides only aggregated data. Do more and more people use Feature X?

Analytics 85

Analytics Aggregator SQL Cloud 85

Occam's Razor

APRIL 29, 2013

Measuring Visits and Conversions in aggregate first and segmented by keywords (or even key word clusters) will get you on the path to showing real impact. You can graduate to looking at search traffic by site content or types of content you have (it's a great signal your SEO is working). We are both reasonable people.

Metrics 166

Metrics Marketing Search SEO 166