ConversionXL

NOVEMBER 23, 2022

He explained how lead generation uses a short term, sales-focused strategy. It has extremely low close rates, and high volumes of junk leads. On the other hand, demand generation , on the other hand, uses a long term, education-focused strategy.

B2B 94

B2B Marketing Curation PPC 94

ConversionXL

NOVEMBER 3, 2016

Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. There are a few things that make optimizing for B2B a different beast: The sales cycle is usually longer.

B2B 48

B2B Conversion B2C Sales Cycle 48

Duct Tape Marketing

SEPTEMBER 5, 2014

If you’ve been in business for about 10 years or more, think back – what was your sales cycle before the search engine ruled the world? I am willing to guess that if you said your sales cycle used to be 6 months, and you really look at the time from engagement to close today, it probably is 6 to 8 weeks now.

Sales Cycle 78

Sales Cycle Forecast Charlotte Lead Generation 78

www.forentrepreneurs.com

FEBRUARY 2, 2010

For Web and SaaS businesses with smaller transactions at higher volumes, this kind of modeling and tracking is much easier, as web-based lead generation and marketing have easy to implement measurements, and the greater the volume of transactions, the more clearly patterns emerge.

Metrics 55

Metrics Design Entrepreneur Startup 55

Cracking the Code

OCTOBER 10, 2008

In my case (LucidEra -- a SaaS analytics provider focusing on sales, marketing, and financial analytics), weve found that success requires not only building some best practices for analytics into our solution, but also coming up with a repeatable and scalable way to show the customer how to use the analytics and how to interpret the results.

Software Review 48

Software Review North America Europe Metrics 48