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Three Key Principles to Maximize Your Converged Media Strategy

Duct Tape Marketing

As this graph showcases, in the beginning, brands focused on growing their social audience as a means of reaching out to more people with traditional marketing messages on nontraditional platforms. Then, marketers went a step further by using various calls-to-action to encourage brand conversation on the social networks themselves.

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Think Like A Marketer, Sell Like a Superstar [WEBINAR]

Up and Running

But think that that, you know, leads to a great deal of the disconnect that you see; a lot of sales teams are measured on deals closed, and marketing teams are measured on leads generated, and sometimes leads generated is a very fuzzy term when it comes to actually business that can be closed.