ConversionXL

FEBRUARY 5, 2020

I’ll cover: How to avoid “blank page panic” by using templates; How to turn disparate data points into an intuitive flow; How to save time with data manipulation (and get cleaner data); How to aggregate data from different sources in the same dashboard. Tip: Always adjust the color pattern to match clients’—or your own—corporate colors.

Analytics 117

Analytics Metrics Affiliate Aggregator 117

Occam's Razor

OCTOBER 21, 2013

Aggregated search engine level analysis. This is a simple custom report I use to look at the aggregated view: As the report above demonstrates, you can still report on your other metrics, like Unique Visitors, Bounce Rates, Per Visit Value and many others, at an aggregated level. See Page Value there?

Search 156

Search SEO Analytics Engineer 156

ConversionXL

JANUARY 8, 2016

As Avinash Kaushik famously wrote, “All data in aggregate is crap.” Before you can dive into them fully, it’s important to understand the difference between hit-level metrics and session-level metrics. You can mix and match between simple segments. Then add a visit filter to match viewing blog content.

Analytics 48

Analytics eCommerce Software Review Technical Review 48

Occam's Razor

AUGUST 9, 2016

Along the way I'll share some of my favourite metrics and analytics best practices that should accelerate your path to becoming a true Analysis Ninja. At this point you'll be a little confused about some metric or the other. Go, read one of the best pages in the Analytics help center: Understanding Dimensions and Metrics.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

JULY 1, 2013

But the first thing you'll note are the big mis-matches. Now, be aware that we are not looking for a perfect straight line match. But, you don't want vast mis-matches either. Extra work for you to download the data and aggregate it, but it is very valuable data so put in the extra effort. Not good either.

Search 137

Search Analytics PPC Green 137

Occam's Razor

DECEMBER 12, 2011

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Recommend metrics / KPIs you can use based on the size of your company. Best Metrics / KPIs for Small Business Websites. Obsess about this metric.

Metrics 153

Metrics Web Analytics CPA 153

ConversionXL

MAY 16, 2018

Know the difference between leading and lagging metrics. While it’s always necessary to keep track of lagging indicators to evaluate ongoing performance, as marketers we want to understand what causes those metrics to move either up or down. As you can see, leading metrics differ wildly depending on the brand and industry.

Marketing 133

Marketing Metrics Programming Design 133

ConversionXL

DECEMBER 7, 2016

Nowadays nearly every online shop utilizes some sort of product recommendation engine, which is no wonder, as these systems, if set up and configured properly can significantly boost revenues, CTRs, conversions, and other important metrics. This is a very important metric when evaluating a recommender system.

Conversion 48

Conversion Product Technical Review Widget 48

ConversionXL

MARCH 11, 2019

After you have a code frame, you read all the data entries and manually match each response to an assigned value. A stacked data format looks like the table below: In the above example, the first column is your quantitative metric (e.g. No single metric, NPS included, is perfect. Step 1: Stack your data.

Software Review 132

Software Review Customer Algorithm .Net 132

Occam's Razor

APRIL 21, 2014

I believe these two posts with a collection of some of my favorite metrics will inspire you: 1. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2. Best Web Metrics / KPIs for a Small, Medium or Large Sized Business. If you have a lot of them, aggregate them up. The post provides more detail.

Analytics 132

Analytics Marketing Campaign Metrics 132

ConversionXL

OCTOBER 27, 2020

In aggregate, long-tail queries can drive a ton of traffic. The tool has a separate section to give you a clear idea of search patterns: But optimizing for the long tail doesn’t require exact-match keywords. It helped Google understand the query context and provide answers rather than just match keywords to web pages.

Algorithm 174

Algorithm Search Matching SEO 174

Occam's Razor

AUGUST 12, 2013

Bonus: This model is also the irritating reason why none of your standard Google Analytics reports match your standard Multi-Channel Funnels reports, even if you look at conversions in the standard MCF Overview or Assisted Conversions reports. Then I choose Click from the Exactly Matching drop down. I believe this is a mistake.

Channel 162

Channel Analytics Campaign Conversion 162

Occam's Razor

AUGUST 13, 2012

That means: All of these metrics are off. The central team is responsible for analytics frameworks, centralized contracts (tools, consultants), for aggregated company level analysis, complex project execution (experimentation, media mix models etc) and for setting standards. Pick metrics that matter. Hopefully soon!

Analytics 125

Analytics Channel Metrics Web 125

ConversionXL

JUNE 9, 2019

They give a vague impression of where a player went during the match. Well, I can get a vague impression of where a player went during a match by watching the game over the top of a newspaper.”. Click maps show you a heat map comprised of aggregated click data. Just because it’s “instant” doesn’t mean it’s magic.

Algorithm 111

Algorithm Analytics Conversion Stock 111

ConversionXL

FEBRUARY 18, 2020

For example, while the data aggregation process in Google Analytics seems like a “normal” feature, it might be a hurdle if your business needs to process data at the hit level instead of by sessions or campaigns. Custom dimension and metrics. With Google Analytics 360, you can have 200 custom dimensions and 200 custom metrics.

Analytics 90

Analytics SQL Metrics Campaign 90

Up and Running

MAY 1, 2014

Milestones and Metrics. Your prices need to match up with consumer demand and expectations. Does your packaging match your positioning strategy? Instead, they prefer to buy through large distribution companies that aggregate products from lots of suppliers and then make that inventory available to retailers to purchase.

Business Plan 163

Business Plan Forecast Balance Sheet Distribution 163

Occam's Razor

SEPTEMBER 29, 2009

Remember: Engagement is not a metric, its an excuse. ]. The ideal metrics for this desired outcome are Visitor Loyalty & Visitor Recency. You can compute two important metrics: Likelihood to Recommend / Brand Lift. You can measure this at an aggregate level, or you can measure it just for your campaign traffic.

Campaign 130

Campaign Analytics Metrics Search 130

Occam's Razor

DECEMBER 20, 2010

It shows the distribution of the pages people see on your site (not the "silly" metric, average page views per session). It is trivial to measure the base metrics for your website for your Social Media segment. Look at the Depth of Visit report (standard report in GA in the Visitors section). and so on and so forth.

Analytics 119

Analytics Web Social Media Search 119

ConversionXL

DECEMBER 16, 2015

They give a vague impression of where a player went during the match. Well, I can get a vague impression of where a player went during a match by watching the game over the top of a newspaper.”. Click maps show you a heatmap comprised of aggregated click data. Keep in mind, just because it’s instant doesn’t mean it’s magic.

Algorithm 48

Algorithm Analytics Aggregator Vertical 48

Startup Lessons Learned

APRIL 14, 2009

Every board meeting, the metrics of success change. First of all, it means that most aggregate measures of success, like total revenue, are not very useful. Time-to-complete-a-sale is not a bad metric for validated learning at this stage. In these examples I was selling enterprise software where the vocab matched perfectly.

Customer 167

Customer San Francisco Lean Hockey Stick 167

The Next Web

MARCH 2, 2014

To measure the return on investment – or ROI – of your SEO campaigns, utilize the information aggregated from Positionly and Google Analytics to pull through the data and analyze patterns in traffic, increases in links, sustainable traffic and above all, increases in revenue. Rising non-branded organic traffic. Increased inbound links.

SEO 159

SEO Analytics Social Media Metrics 159

eranki.tumblr.com

JULY 13, 2012

App-specific metrics. Another thing that became increasingly useful was to have thousands of custom stats aggregated over thousands of servers graphed. As an idea, you could have a server that just sits there and plays back 10% of your read-only logs at your frontend and can be switched off as necessary.

Software Review 94

Software Review Database SQL Aggregator 94

Up and Running

JUNE 23, 2015

She was initially drawn to Wirth’s passion for the cause of maternal health, but she also came to see that the two of them were well-matched for a business partnership because their skill sets were so complementary. 90 percent of our clients are ordering more than one product at a time, so we’re an aggregator.

Cofounder 60

Cofounder Sweat Equity Social Media Business Model 60

Occam's Razor

NOVEMBER 21, 2011

I see people using total search traffic or total site traffic or… other imprecise metrics. All numbers in aggregate are at best marginally useful, and that rule applies to this one too. But like the other metrics above, there is a pattern between brand and non-brand (with brand higher on this metric).

Analytics 137

Analytics Metrics Search Aggregator 137

Steve Blank

SEPTEMBER 14, 2009

Over the same 30 years, Venture Capital firms have honed their skills and strategies to match Wall Streets needs to achieve liquidity for their portfolio companies. My own metric is that you need experience >= 1.5 Warning sign? Say 40 years = 20 years real direct experience. At best. ~ Is 20 years enough?

Silicon Valley 236

Silicon Valley IPO Technical Review Venture Capital 236

Up and Running

JUNE 13, 2014

Imagine the ideal customer, what they want from your business, how they find you, and how your business’s unique qualities matches what that specific person wants. Step 3: Set your milestones and performance metrics. Performance metrics add backbone and accountability. Finally, review performance metrics.

Management 79

Management Metrics Business Plan Aggregator 79

ConversionXL

JUNE 13, 2016

Recommendations for complementary products ( cross-sell ), for example, result in an incentive to buy matching jeans together with the new top at the same time. Regarding these so-called metric KPIs, there is a high uncertainty about the level of purchasing – if a user buys anything at all. Don’t measure too many metrics.

Distribution 48

Distribution Conversion Non-Compete Revenue 48

Occam's Razor

JANUARY 30, 2012

When it comes to data analysis, you are usually more likely to see me share guidance on advanced segmentation or custom reports or advanced social metrics or controlled experiments or economic value or competitive intelligence or web analytics maturity or one of an infinite number of difficult, if hugely rewarding, things.

Analytics 146

Analytics Metrics API Web 146

Up and Running

JUNE 22, 2021

And because the root causes of poor employee engagement tend to revolve around the same issues in every company, all that’s required is to use the survey data to identify the issues and match them with the proper solutions. Increase marketing ROI. When you consider that marketing accounts for 11.7%

B2B 102

B2B Campaign Analytics Operations 102

Occam's Razor

FEBRUARY 7, 2022

Another frequent online experimentation strategy is to use matched-market tests to figure out diminishing return curves for the online-offline media-mix in our marketing plans. Don’t test for a vanity metric. Because: All data in aggregate is crap. 9 Reasons Experimentation Programs Fail Gloriously! What can I say.

Analytics 103

Analytics Programming Global Campaign 103

Occam's Razor

JANUARY 7, 2014

A part of reason for this mis-match in value delivered is that there is a natural evolution that needs to occur. 11: Close to zero aggregated analysis exists, everything's segmented. #10: 11: Close to zero aggregated analysis exists, everything's segmented. All data in aggregate is crap. " Kisses.

Analytics 142

Analytics Web Metrics DC 142

betashop.com

OCTOBER 8, 2012

It doesn’t matter how smart or experienced people are, if they don’t match your style it’ll never work. Sure, you’ll need a lot of input to figure out the plan, but you and only you can provide that clarity of focus that is required to say, “this what we’re doing” and then align the resources to match the direction. Fab Culture.

Technical Review 108

Technical Review Technology Software Review Valuation 108

ConversionXL

OCTOBER 15, 2019

Does everyone understand the metrics in the same way? Does the percentage of employees who use our self-service analytics tools match my expectations? Remember that there should be no calculated metrics on dashboards—you shouldn’t be blending or manipulating data. Aggregates. But if you succeed, the payback is massive.

Analytics 85

Analytics Cloud Advertising SQL 85

Occam's Razor

APRIL 4, 2011

Any application of algorithmic intelligence , weighted sort , expected range for metric values ( control limits ), or anything that even remotely smells of ever so slightly advanced statistics is a good sign. "All data in aggregate is crap." Unknown unknowns are what it's all about! " Sorry. #8. Look for that. #9.

Web 128

Web Las Vegas Analytics Metrics 128

ConversionXL

APRIL 22, 2015

You could have an in-house user research lab with fancy neuroscience technology and 25 researchers, actively track 5000 metrics across 500 segments and what not – but it would not only cost a lot (likely way more than the profit from testing wins), it would be distracting and silly. How can it match what they want even more?

Analytics 48

Analytics Technical Review Conversion Framework 48

Occam's Razor

OCTOBER 22, 2008

Analyzing data in aggregate is a crime. When you look at all that in aggregate you get nothing. On you left are the Dimensions (customer & campaign attributes) and Metrics (numbers, key performance indicators) you can choose to create custom segments of your own. Why Segmentation? Take a breath. :). Heart attack!

Analytics 105

Analytics Web Search Non-Compete 105

David Teten

AUGUST 3, 2011

To know if curation is working, one needs performance metrics. Metrics allow for pattern recognition and machine learning, which allow for automation. You can’t curate until you aggregate. Big data and automation help to define performance goals and match them to actual performance.

Analytics 60

Analytics Curation Algorithm Metadata 60