Aggregator Matching PPC 
Occam's Razor
AUGUST 12, 2013
Even if, and this is not possible, I said to you that the path is Direct, Social, PPC, Organic, Referral for 5% of the site traffic … what would you do? Then I choose Click from the Exactly Matching drop down. You don't have to do attribution analysis for all your conversions in aggregate. But show the actual report.
ConversionXL
JULY 11, 2016
“Umbrella terms” are when you aggregate multiple features and benefits under one vague term, like “powerful” or “easy-to-use.” Marie Polli – Taking Your Customers on a Journey That Matches Their Expectations. All PPC channels will work for you if you stop using brute force.
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Occam's Razor
JANUARY 30, 2012
Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. On top of the report you'll see the scorecard, or aggregate performance of the page via metrics like Pageviews, Unique Pageviews, Time on Page, Page Load Time (!) Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics!
Occam's Razor
APRIL 6, 2009
They think broad matching on their key terms will take care of the tail. The reality is the best broad matches will pick up 500 or a 1000 queries, the tail has hundreds of thousands. * It is important to know these are not match typed in any way, these are actual search queries of google.com users.
Occam's Razor
JANUARY 7, 2014
A part of reason for this mis-match in value delivered is that there is a natural evolution that needs to occur. 11: Close to zero aggregated analysis exists, everything's segmented. #10: An example is: "We should add these 80 keywords to our PPC portfolio with a max bid of $14." All data in aggregate is crap.
Occam's Razor
SEPTEMBER 29, 2009
You can measure this at an aggregate level, or you can measure it just for your campaign traffic. Very often when you run branding campaigns your goal is simply to introduce your business (like we are trying to do with Market Motive , our start up that provides certification courses in Web Analytics, SEO, PPC, PR etc etc).
Occam's Razor
JULY 1, 2013
But the first thing you'll note are the big mis-matches. Now, be aware that we are not looking for a perfect straight line match. But, you don't want vast mis-matches either. Yet your magnificent search strategy (SEO + PPC) resulted in you capturing such a small percentage of the demand! Not good either.
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