Remove Aggregator Remove Media Remove Metrics Remove Retention
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Mixpanel vs. Google Analytics: The 2018 Guide

ConversionXL

Google Analytics switched its default metric from “sessions” to “users” in 2018, mirroring Mixpanel’s emphasis on users over pageviews. You’ll be able to see which acquisition channels are best for long-term retention or lifetime value, not simply those that drive initial conversions.

Analytics 119
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How to Handle Mobile “Moneyball Syndrome” & Cross-Device Attribution

ConversionXL

Coined by Jason Goldberg over at Razorfish , the mobile gap is the time between consuming media on mobile devices (which is relatively high) and the amount of time, effort, and money brands spend working on and optimizing mobile (which is relatively low). But conversion rate alone is not a success metric. Image Source. Image Source.

Mobile 48
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The Very Best Digital Metrics For 15 Different Companies!

Occam's Razor

There is no golden metric for everyone, we are all unique snowflakes! :). and tell you what are the best key performance indicators (metrics) for them. In the past I’ve shared a cluster of metrics that small, medium and large businesses can use as a springboard…. If you want to play along. Don’t read what I’ve chosen.

Metrics 143
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10 Product Recommendation Techniques to Improve UX and Conversions

ConversionXL

Nowadays nearly every online shop utilizes some sort of product recommendation engine, which is no wonder, as these systems, if set up and configured properly can significantly boost revenues, CTRs, conversions, and other important metrics. This is a very important metric when evaluating a recommender system.

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How High-Performing Companies Use North Star Metrics In Practice

ConversionXL

How did Outreach grow in just a few years to 50,000 monthly active users , $10 million in new bookings, and net revenue retention (NRR) of more than 140%? By focusing intently on a single measurement, known as a north star metric. The north star metric defines success for the whole company and aligns teams on a growth trajectory.

Metrics 120
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Health Tech Entrepreneur Builds a Business Focusing on Improving The Lives of Tens of Thousands

Hearpreneur

Some innovators with integrated business models like Kaiser Permanente are making great strides in aggregating your patient data and making it accessible to you. A “gamified” incentive structure is used to deliver cash rewards every 3 months. If you want to see what I mean, take a look at these interviews with a handful of our members.

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Marching through quicksand

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, August 24, 2009 Marching through quicksand I have been spending a lot of time lately talking to people in various media companies: editors and agents, executives, journalists, producers and directors. For established media empires, this is a scary fact.