Mixpanel vs. Google Analytics: The 2018 Guide
ConversionXL
SEPTEMBER 13, 2018
Google Analytics switched its default metric from “sessions” to “users” in 2018, mirroring Mixpanel’s emphasis on users over pageviews. You’ll be able to see which acquisition channels are best for long-term retention or lifetime value, not simply those that drive initial conversions.
Let's personalize your content