Aggregator Metrics Non-Compete 
Startup Lessons Learned
APRIL 14, 2009
Every board meeting, the metrics of success change. This approach is fundamentally non-scalable. First of all, it means that most aggregate measures of success, like total revenue, are not very useful. Time-to-complete-a-sale is not a bad metric for validated learning at this stage. They are closing orders.
ConversionXL
DECEMBER 3, 2018
They took a host of seemingly fragmented industry changes—customers demanding more from their vendors, customer relationships lasting years instead of days, competing businesses appearing virtually every day—and found the common thread that tied them together: more companies and customers were switching to subscriptions. Conclusion.
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Occam's Razor
AUGUST 13, 2012
That means: All of these metrics are off. The central team is responsible for analytics frameworks, centralized contracts (tools, consultants), for aggregated company level analysis, complex project execution (experimentation, media mix models etc) and for setting standards. Pick metrics that matter. Hopefully soon!
www.kalzumeus.com
AUGUST 13, 2012
They were very concerned with competing with free. The advantages: Trivial to buy for non-technical stakeholders: name the plans correctly and they won’t even need to count servers to do things correctly. (“We’re an enterprise! This is true even though the revenue per customer is non-normal. Michael Selik.
Occam's Razor
SEPTEMBER 29, 2009
Remember: Engagement is not a metric, its an excuse. ]. You are a news site like The New York Times or you are a non-profit like Idealist or you are the team running Google Maps. The ideal metrics for this desired outcome are Visitor Loyalty & Visitor Recency. I am using Compete for the above report. Share of Search.
ConversionXL
JULY 11, 2016
“Umbrella terms” are when you aggregate multiple features and benefits under one vague term, like “powerful” or “easy-to-use.” Logos from prominent companies mattered more than those from non-prominent companies. Create Calculated Metrics (CLV, CPS, Non-Bounce, CAC).
ConversionXL
JUNE 13, 2016
Even A/B tests with well-conceived test concepts can lead to non-significant results and erroneous interpretations. The probability that the tests will compete with one another tends to be low here. Regarding these so-called metric KPIs, there is a high uncertainty about the level of purchasing – if a user buys anything at all.
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