ConversionXL

NOVEMBER 23, 2022

This defines how to connect problem themes to a metric strategy, building a metric-driven action system. Its effectiveness is measured by engagement and leading indicators, which are the usual metrics in this case (traffic, clicks, impressions, time on page, or branded search volume growth). How will you act? Gaetano DiNardi.

B2B 94

B2B Marketing Curation PPC 94

ConversionXL

AUGUST 19, 2020

PPC has a role. Ask the following six questions to help SEO and PPC teams collaborate—and achieve better results than either could on their own. Are SEO and PPC teams communicating effectively and sharing insights? SEO and PPC teams that don’t communicate effectively (or at all) achieve less. SEO has a role.

PPC 69

PPC SEO Channel Analytics 69

ConversionXL

OCTOBER 13, 2015

So by segmenting your data, you can learn things you couldn’t from the aggregate data. Customers that converted in the last year that had a sales cycle of less than x weeks. Will this cohort help me improve that metric?”. Their metric was revenue: Image Source. Acquisition Efficiency. Expansion Potential.

Conversion 48

Conversion Retention Acquisition Metrics 48