Remove Aggregator Remove Metrics Remove Product
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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

Having a set of metrics that you watch & that you feel are the key drivers of your success helps keep clarity. And the more public you can make your goals for these key metrics the better. I was recently talking with a startup company who wanted me to try their product. In our next meeting I asked them how often it crashed.

Metrics 346
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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. Client posted a video of a soon to be released product on their Facebook brand page. The new product became the number one selling product in the company's history in that country.

Metrics 165
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How High-Performing Companies Use North Star Metrics In Practice

ConversionXL

By focusing intently on a single measurement, known as a north star metric. They even employ a dedicated “System Implementation Manager” whose sole responsibility is to drive adoption and get 70% of customers using the product daily. The north star metric defines success for the whole company and aligns teams on a growth trajectory.

Metrics 120
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Email Marketing: Campaign Analysis, Metrics, Best Practices

Occam's Razor

You must use metrics that are unique to the medium. Ready for the best email marketing campaign metrics? So for our email campaign analysis let’s look at metrics using that framework. Optimal Acquisition Email Metrics. Allow me to rush and point out that this metric is usually just directionally accurate.

Metrics 138
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Tune In, Turn On, Drop Out – The Startup Genome Project

Steve Blank

The solution I’m exploring is a just in time learning methodology that accelerates founders’ learning curve by aggregating relevant content, peers and mentors.&#. Founders that learn are more successful : Startups that have helpful mentors, track metrics effectively, and learn from startup thought leaders raise 7x more money and have 3.5x

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14 Interesting Findings From The Startup Genome Project

YoungUpstarts

Startups that have helpful mentors, track metrics effectively, and learn from startup thought leaders raise 7x more money and have 3.5x more likely to successfully scale with sales driven startups than with product centric startups. Founders overestimate the value of IP before product market fit by 255%. better user growth.

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Conversion: The Most Important Internet Metric of All (Revisited)

abovethecrowd.com

Over 13 years ago, in March of 2000, I wrote a blog post titled “ The Most Powerful Internet Metric of All. ” The key thesis was this: if an Internet company could obsess about only one metric, it should be conversion. As such, it is time to pound the table again – conversion is by far the most powerful Internet metric of all.

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