Startup Lessons Learned

APRIL 14, 2009

Every board meeting, the metrics of success change. First of all, it means that most aggregate measures of success, like total revenue, are not very useful. Time-to-complete-a-sale is not a bad metric for validated learning at this stage. extraneous SHIMMER reference spotted; you are dating yourself eric.

Customer 167

Customer San Francisco Lean Hockey Stick 167

Up and Running

SEPTEMBER 10, 2021

This typically involves a CRM system or tool that helps automate and aggregate various customer touchpoints. This means that you can avoid duplicating messages, making incorrect claims, and reference distinct elements that may be important to that customer. More broadly, you can look at purchasing, communication, and feedback trends.

Management 116

Management Customer Software Review Technical Review 116

Up and Running

MAY 1, 2014

Milestones and Metrics. Instead, they prefer to buy through large distribution companies that aggregate products from lots of suppliers and then make that inventory available to retailers to purchase. Milestones and Metrics. Metrics are the numbers that you watch on a regular basis to judge the health of your business.

Business Plan 163

Business Plan Forecast Balance Sheet Distribution 163

ConversionXL

FEBRUARY 21, 2017

At a high level, user experience is the aggregate and subjective experience of using a product such as a website or app. Voice of Customer (VOC) refers to the process of discovering the wants and needs of customers through qualitative and quantitative research. Does it feel seamless and fun? Does it work? Voice of Customer.

Conversion 103

Conversion Metrics Architecture Design 103

ConversionXL

DECEMBER 3, 2018

They adopted an approach we refer to as account-based content —creating articles and guides tailor-made to the needs of a single target account. But, ultimately, it generates paying customers—and that’s the only metric that really matters. In many ways, this approach is anathema to traditional content marketing. Conclusion.

B2B 133

B2B Marketing SEO Search 133

Startup Lessons Learned

JANUARY 4, 2009

Using memcacheds multiget, which allows the fetching of many keys in parallel, I have written code to aggregate all the shard lookups for a given page and prefetch them, reducing the overhead even further. The mappings never change (unless you build a data migration tool, in which case they change rarely) and so are easy to cache.

San Francisco 151

San Francisco Architecture Startup Database 151

ConversionXL

AUGUST 19, 2016

Inspired by the movie ‘Moneyball,’ MoneyBall syndrome refers to the fact that companies aren’t looking into the right metrics when measuring the effectiveness of their mobile website. Some marketers try looking at conversion as a solo metric of determining how their CTAs perform on mobile. Image Source. Cross-Device Attribution.

Mobile 48

Mobile Technical Review Software Review Metrics 48

Occam's Razor

AUGUST 6, 2007

So what is this mysterious metric? In Adobe's Site Catalyst bounce rate is not a standard metric, but you are able to create a special custom metric. If you don't fall into those two categories you need to pay very careful attention to this metric. It is almost instantly accessible in any web analytics tool.

Metrics 121

Metrics Analytics PPC Campaign 121

Startup Lessons Learned

DECEMBER 30, 2008

In order to get optimal results from a group-based effort, you need three things: diversity, Independence , and an objective method for aggregating results. They work steady hours, but not for lack of drive; their references say they have exceptional output. Aggregate results carefully. Not all crowds are wise. cause disaster.

San Francisco 83

San Francisco Lean Continuous Deployment DC 83

ConversionXL

MARCH 16, 2016

Net Promoter Score is a customer loyalty metric developed by (and a trademark of) Fred Reichheld, Bain & Company, and Satmetrix. These are your happiest and most loyal customers that are most likely to refer you to others. These customers are happy, but are unlikely to refer you to friends. Passives (7-8). Detractors (0-6).

.Net 48

.Net Metrics Retention Aggregator 48

Occam's Razor

JANUARY 12, 2015

At the core of everything you will do in digital analytics is the concept of metrics. How do you define a metric: It is simply a number. Your digital analytics tools are full of metrics. Helpful post: Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies.]. Now you have your foundation, metrics and KPIs.

Analytics 60

Analytics Metrics Web Leadership 60

SoCal CTO

OCTOBER 22, 2009

Cliff also sparked an idea that along with using in a separate conversations sparked the idea that we should be using Southern California Tech Central as a means of helping to aggregate the conversation. For example, I think that looking at Startup Metrics and the implications around that would be a really interesting conversation.

Los Angeles 150

Los Angeles Networking Southern California Aggregator 150

ConversionXL

NOVEMBER 3, 2016

What Are Your Goals, and What Are Your Metrics? What this means depends on the company, but it can take into account different metrics like pathing, time on site, video engagement, company size, role, etc. There you want to look at things in clumps and aggregates. What types of micro-conversions produce the highest lead values?

B2B 48

B2B Conversion B2C Sales Cycle 48

Board Effect

JUNE 14, 2019

These processes are also often referred to as ownership, oversight, and assurance. Many things fall under risk management including looking at aggregate risks at the enterprise level and ensuring legal and compliance standards, as well as setting up quality controls and financial controls. The second line of defense is risk management.

Security 40

Security Government New York Framework 40

The Next Web

MARCH 2, 2014

To measure the return on investment – or ROI – of your SEO campaigns, utilize the information aggregated from Positionly and Google Analytics to pull through the data and analyze patterns in traffic, increases in links, sustainable traffic and above all, increases in revenue. Increased inbound links. Inbound links are the lifeblood of SEO.

SEO 159

SEO Analytics Social Media Metrics 159

www.subelsky.com

FEBRUARY 25, 2010

This tool adds a lot of context to bug discussions, because nonprogrammers can reference the exact Hoptoad URL containing all of the information a programmer needs to fix a bug (including backtraces). Because it has an RSS feed, one could also use "Unresolved Hoptoad Errors" as a metric influencing the continuous deployment system.

Lean 41

Lean Baltimore Ruby Maryland 41

ConversionXL

OCTOBER 13, 2015

So by segmenting your data, you can learn things you couldn’t from the aggregate data. Customers that converted in the last year that have been a reference for us at least twice” Cohort Analysis for CRO. Will this cohort help me improve that metric?”. Their metric was revenue: Image Source. Advocacy Potential.

Conversion 48

Conversion Retention Acquisition Metrics 48

Occam's Razor

NOVEMBER 21, 2011

I see people using total search traffic or total site traffic or… other imprecise metrics. All numbers in aggregate are at best marginally useful, and that rule applies to this one too. But like the other metrics above, there is a pattern between brand and non-brand (with brand higher on this metric).

Analytics 137

Analytics Metrics Search Aggregator 137

ConversionXL

JULY 29, 2015

Most project creators describe their project using aggregate framing. Reference an Inexpensive Hedonic Product. For reference, this is about the price of a bar of soap.”. For reference, this is about the price of a [popular local] cookie.”. Among their findings, one primary factor was efficacy. The problem? 2014 , pg.

Campaign 48

Campaign Reputation Metrics Naming 48

ConversionXL

JUNE 13, 2016

Regarding these so-called metric KPIs, there is a high uncertainty about the level of purchasing – if a user buys anything at all. Don’t measure too many metrics. If every metric available in the tool is randomly used to measure, you wind up losing sight of the goal of the test.

Distribution 48

Distribution Conversion Non-Compete Revenue 48

Occam's Razor

JANUARY 29, 2008

So much so that recently I was compelled to pen a warning post: “Engagement” Is Not A Metric, It’s An Excuse. Let's look at some of the widely used web analytics metrics and understand what aspect of engagement they capture. Recency of Visit : This metric speaks of the recency of our customers' last engagement.

Analytics 99

Analytics Web Metrics Customer 99

Occam's Razor

JANUARY 30, 2012

When it comes to data analysis, you are usually more likely to see me share guidance on advanced segmentation or custom reports or advanced social metrics or controlled experiments or economic value or competitive intelligence or web analytics maturity or one of an infinite number of difficult, if hugely rewarding, things. Not today.

Analytics 146

Analytics Metrics API Web 146

ConversionXL

OCTOBER 27, 2020

Somehow, it’s been referred to as “passage-based indexing” throughout the web, even in articles that claim it’s not an indexing change: This matters because indexing and ranking are different stages in the process of generating search results. In aggregate, long-tail queries can drive a ton of traffic. This is a ranking change.

Algorithm 174

Algorithm Search Matching SEO 174

ConversionXL

MARCH 26, 2014

You can now see 3 metrics called. (1) This metric is really important because it’s when people can start navigating, clicking and scrolling. (2) It’s a technical thing but basically this measurement refers to running scripts in the page. Case study: The impact of HTML delay on mobile business metrics [link].com/2011/11/23/case-study-

Analytics 131

Analytics Conversion Metrics Europe 131

Occam's Razor

SEPTEMBER 24, 2012

FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. Because we don't understand the uniqueness, we fall back on profoundly sub-optimal old world metrics like Reach or Online GRP equivalents. Metrics are a problem.

Metrics 165

Metrics Advertising Marketing Social Media 165

Occam's Razor

OCTOBER 31, 2011

I love that the analyst is segmenting the data rather than showing the aggregate trend ("all data in aggregate is essentially crap" – me). You can analyze Mobile Search performance with Mobile Referring traffic information. Then compare those two to Desktop Search and Desktop Referring traffic.

Salary 131

Salary Analytics Green eCommerce 131

The Startup Magazine

MAY 17, 2017

It is no secret that many individuals from all walks of life are on rather tenuous ground in reference to their financial position. The first metric to address is that the Forex markets are fluid by their very nature. Let us examine some fundamental strategies that can lead towards a highly rewarding venture.

Marketing 68

Marketing United States Aggregator Framework 68

ConversionXL

OCTOBER 15, 2019

Does everyone understand the metrics in the same way? Remember that there should be no calculated metrics on dashboards—you shouldn’t be blending or manipulating data. All calculations have to be done beforehand and stored in a data set that your dashboard refers to. Aggregates. But if you succeed, the payback is massive.

Analytics 85

Analytics Cloud Advertising Metrics 85

Occam's Razor

OCTOBER 21, 2013

This led to the problem we, Marketers, SEOs, Analysts, fondly refer to as not provided. That of course will mean more referring keyword data will disappear. We are headed towards having zero referring keywords from Google and, perhaps, other search engines. Aggregated search engine level analysis. See Page Value there?

Search 156

Search SEO Analytics Engineer 156

ConversionXL

JANUARY 14, 2016

The Real Metric: Install-to-[Value]. Here’s a table from our dashboard that shows which networks did well and which did not when aggregating rich in-app event data of users who booked a family hotel room in Miami during December. After all, you can’t pay your bills with installs. And vice versa. Conclusion.

Mobile 48

Mobile Conversion Retention Campaign 48

Startup Company Lawyer

FEBRUARY 21, 2010

Due to aggregate liquidation preferences that may exceed the acquisition price in an M&A deal, common stock may be rendered worthless. In response to the problem of worthless common stock, some companies have implemented employee retention plans, which are also referred to as M&A carveout plans. Vesting.

Retention 31

Retention Liquidation Preference Employee Common Stock 31

Occam's Razor

APRIL 21, 2014

I believe these two posts with a collection of some of my favorite metrics will inspire you: 1. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2. Best Web Metrics / KPIs for a Small, Medium or Large Sized Business. If there is nothing in the referring string, that visit is marked as Direct.

Analytics 132

Analytics Marketing Campaign Metrics 132

Duct Tape Marketing

JANUARY 19, 2017

You will often hear online business directories referred to as ‘citations’ or ‘citation sites.’ You have to sign up for a free Moz account in order to see the metrics, but it’s well worth it. Use aggregators? After you install the MozBar Chrome extension you can then easily see some site/directory quality scores.

SEO 28

SEO Aggregator Iowa Search 28

Occam's Razor

FEBRUARY 9, 2015

. + Traffic Trends Key Metrics Analysis. Onsite Behavior Key Metrics Analysis. I tend to use Hitwise a lot less, or not at all, because it is a very hard to use, it is slow, the UX/UI, metrics and reports have not really evolved over the years. Traffic Trends Key Metrics Analysis. The metric being displayed is Visits.

Metrics 60

Metrics Analytics Non-Compete Search 60

Occam's Razor

DECEMBER 12, 2011

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Recommend metrics / KPIs you can use based on the size of your company. Best Metrics / KPIs for Small Business Websites. Obsess about this metric.

Metrics 153

Metrics Web Analytics CPA 153

Occam's Razor

AUGUST 9, 2016

Along the way I'll share some of my favourite metrics and analytics best practices that should accelerate your path to becoming a true Analysis Ninja. At this point you'll be a little confused about some metric or the other. Go, read one of the best pages in the Analytics help center: Understanding Dimensions and Metrics.

Analytics 60

Analytics Metrics eCommerce PPC 60

Duct Tape Marketing

SEPTEMBER 10, 2019

I love looking at cost per account acquired as a key metric to share with potential acquirers. A lot of small businesses, and when I say small, I’m referring to kind of 10-person companies, 5-person companies, 20-person companies. And so that’s why you really want customers who are willing to refer you.

Entrepreneur 69

Entrepreneur Switzerland Revenue Differentiation 69