The Next Web

MARCH 2, 2014

SEO is one of the more common methods of driving relevant visitors to your website that convert into paying customers, since they are most likely interested in purchasing your products or services. Use this metric for success to best understand if your business is growing traffic from new visitors, existing visitors or both.

SEO 159

SEO Analytics Social Media Metrics 159

David Teten

APRIL 1, 2021

aggregates resources from all the VCs. For instance, tracking ‘months-of-runway’ combined with the month-over-month change to that metric allows us to rapidly identify companies that may be distressed. For example, I suggest it doesn’t make a lot of sense to hire a full-time team member who’s an SEO consultant. AskAnything.VC

Private Equity 78

Private Equity Venture Capital Portfolio Equity 78

ConversionXL

JANUARY 21, 2020

Aggregate them and consider how those needs transfer to your web analysis tool: What do you want to analyze? One Account for your company; Multiple Properties for regions (or brands) and one Property (with a different tracking code) to aggregate data from all sites; One roll-up View for each Property; One View per website.

Technical Review 73

Technical Review Software Review Analytics Aggregator 73

Occam's Razor

AUGUST 6, 2007

So what is this mysterious metric? In Adobe's Site Catalyst bounce rate is not a standard metric, but you are able to create a special custom metric. If you don't fall into those two categories you need to pay very careful attention to this metric. It is almost instantly accessible in any web analytics tool.

Metrics 121

Metrics Analytics PPC Campaign 121

ConversionXL

AUGUST 19, 2016

Inspired by the movie ‘Moneyball,’ MoneyBall syndrome refers to the fact that companies aren’t looking into the right metrics when measuring the effectiveness of their mobile website. Some marketers try looking at conversion as a solo metric of determining how their CTAs perform on mobile. Revamp Mobile Metrics to Combat Moneyball.

Mobile 48

Mobile Technical Review Software Review Metrics 48

Occam's Razor

SEPTEMBER 29, 2009

Remember: Engagement is not a metric, its an excuse. ]. The ideal metrics for this desired outcome are Visitor Loyalty & Visitor Recency. You can compute two important metrics: Likelihood to Recommend / Brand Lift. You can measure this at an aggregate level, or you can measure it just for your campaign traffic.

Campaign 130

Campaign Analytics Metrics Search 130

The Startup Magazine

APRIL 25, 2021

Pursue Long-Term Law Firm SEO. Digital marketing experts think that Search Engine Optimization (SEO) is one of the best strategies to follow for law firms. Pursuing SEO helps law firms rank on Google search results. There are skilled agencies that help law firms with SEO. There is a definite vetting process involved.

SEO 157

SEO Social Media Search PPC 157

YoungUpstarts

OCTOBER 2, 2014

If we transform that into a journey instead, we can do a better job of keeping visitors and customers engaged in a branded experience that lets us understand the buyer personas we’re targeting from the information we gather through metrics. The Uberflip platform starts with aggregating all the content you create and curate.

Marketing 162

Marketing Curation B2C Audience 162

ConversionXL

NOVEMBER 3, 2016

What Are Your Goals, and What Are Your Metrics? What this means depends on the company, but it can take into account different metrics like pathing, time on site, video engagement, company size, role, etc. There you want to look at things in clumps and aggregates. What types of micro-conversions produce the highest lead values?

B2B 48

B2B Conversion B2C Sales Cycle 48

ConversionXL

FEBRUARY 5, 2020

I’ll cover: How to avoid “blank page panic” by using templates; How to turn disparate data points into an intuitive flow; How to save time with data manipulation (and get cleaner data); How to aggregate data from different sources in the same dashboard. SEM and SEO templates. Use the Bar format to represent the metrics.

Analytics 117

Analytics Metrics Affiliate Aggregator 117

Occam's Razor

JANUARY 4, 2022

We can all use head fake metrics to calling out useless activity metrics. [ None of them are KPIs, most barely qualify to be a metric because of the profoundly questionable measurement behind them. ]. It is not a leap to suggest that it is a big distraction from what's important to anoint this barely-a-metric as a KPI.

Conversion 129

Conversion Analytics .Net Metrics 129

Occam's Razor

NOVEMBER 21, 2011

I see people using total search traffic or total site traffic or… other imprecise metrics. All numbers in aggregate are at best marginally useful, and that rule applies to this one too. But like the other metrics above, there is a pattern between brand and non-brand (with brand higher on this metric).

Analytics 137

Analytics Metrics Search Aggregator 137

ConversionXL

OCTOBER 27, 2020

The gist of the announcement—the part that matters to SEOs—is pretty simple. The way I see it, the old-guard SEO's that spun out multiple thin content location pages may create catch-all location pages. I mean, I almost joked that inevitably someone will start pushing "passage SEO" as a thing. Image source ).

Algorithm 174

Algorithm Search Matching SEO 174

ConversionXL

JULY 11, 2016

“Umbrella terms” are when you aggregate multiple features and benefits under one vague term, like “powerful” or “easy-to-use.” Create Calculated Metrics (CLV, CPS, Non-Bounce, CAC). Custom Metrics can be used as events (AKA tracking on steroids) and they should be for your 10-15 top events.

PPC 48

PPC Analytics Video Non-Compete 48

ConversionXL

AUGUST 14, 2019

Select dimensions and metrics you want to compare. The correlation wasn’t a surprise, but it confirmed the success of our SEO campaign. Similarly, as Morgan Jones details in a post for Practical Ecommerce , data blending can help calculate new metrics, like net profit by SKU. Click the “Add another data source” button.

Analytics 123

Analytics Metrics eCommerce Search 123

The Startup Magazine

JULY 9, 2020

Improving your visibility and Rankings on Search Engines with SEO. Many startups are using the pandemic to invest in SEO or Search Engine Optimization. SEO is the process of ranking your website for your industry-relevant keywords on search engines. Improve traffic figures, metrics and digital performance.

Social Media 105

Social Media PPC Marketing SEO 105

Occam's Razor

JANUARY 30, 2012

When it comes to data analysis, you are usually more likely to see me share guidance on advanced segmentation or custom reports or advanced social metrics or controlled experiments or economic value or competitive intelligence or web analytics maturity or one of an infinite number of difficult, if hugely rewarding, things. Not today.

Analytics 146

Analytics Metrics API Web 146

klinger.io

JANUARY 17, 2014

Andreas Klinger #product #metrics #marketing Startup Lessons Learned. A Primer on Startup Metrics – Which Analytics Tool to pick. A Primer on Startup Metrics – Which Analytics Tool to pick. Accounting are the metrics we track over time. Follow @andreasklinger. On this website I share notes & thoughts. ?.

Analytics 67

Analytics Metrics Startup Database 67

Up and Running

SEPTEMBER 20, 2012

You can search company accounts going back 20 years (aggregated from UK Companies House) and view millions of company profiles, which have details from a variety of “free, open and paid sources and providers.” For basic SEO metrics, the MozBar from SEOmoz is a quick and easy tool that gives you instant information on the sites you visit.

Aggregator 80

Aggregator Database Metrics Internet 80

Occam's Razor

JULY 15, 2014

It also handy explanations of the metrics, with key context where necessary. These will sound like: Metric x is down because of our inability to take advantage of trend y and hence I recommend we do z. For example if we implement SEO strategies for Ohio Health Care and Ohio Health Insurance keywords, what outcomes can we expect?

Analytics 160

Analytics Metrics Web Ohio 160

Occam's Razor

FEBRUARY 22, 2010

If you are analyzing data for your SEO or PPC campaigns and you find the search engine providing the data then you should instantly embrace it and immediately propose marriage! #5: Many vendors now aggregate this real customer data and present it in the form of benchmarks that you can use to index your own performance.

Analytics 124

Analytics Securities and Exchange Commission Search Metrics 124

Duct Tape Marketing

JANUARY 7, 2020

But why not just focus on SEO and call it a day? And I discovered that the first page of results on Google was filled with paid search and aggregator results (things like Angie’s list and Yelp). The right PPC firm will understand that distinction and look to prove results beyond that one metric. Focus on Purchase Intent.

Search 78

Search PPC Kansas City B2C 78

ConversionXL

APRIL 22, 2015

Conversion optimization is being SEO-fied more and more: rubbish content is starting to be more widespread than high quality content – and people looking get into CRO can’t tell the difference. The latter is much more important, it’s the key metric you want to pay attention to. Up to 7 seconds? More than 10 seconds?

Analytics 48

Analytics Technical Review Conversion Framework 48

Occam's Razor

OCTOBER 31, 2011

I love that the analyst is segmenting the data rather than showing the aggregate trend ("all data in aggregate is essentially crap" – me). It artificially inflates the importance of a change in the metric might not be all that important. And we recommend doing more SEO. Never Compare Apples to Watermelons.

Salary 131

Salary Analytics Green eCommerce 131

Ben's Blog

JUNE 3, 2024

This is because workflows — the tracking of projects, collaborations, and iterations; aligning a brand’s voice across content; offering performance metrics, etc. Agents will supplement individual roles, allowing marketers to concentrate on more strategic campaigns, targets, and metrics. via Captions ). make a product sticky.

Software 84

Software Sales Marketing Vertical 84

Occam's Razor

SEPTEMBER 30, 2008

I have tried to find some metric that mixes Y/Y and M/M, but to no avail. Here's me comparing performance of this blog over two years for the Visitors metric: Overall happiness reigns, I think. In aggregate trends can hide insights and hence "dirty" the data. Do you have any thoughts on this matter?

Analytics 68

Analytics Metrics Search Florida 68

Occam's Razor

OCTOBER 21, 2013

This led to the problem we, Marketers, SEOs, Analysts, fondly refer to as not provided. As an analyst, I was upset that this change would hurt my ability to analyze the effectiveness of my beloved search engine optimization (SEO) efforts – which are really all about finding the right users using optimal content strategies.

Search 156

Search SEO Analytics Engineer 156

Duct Tape Marketing

JANUARY 19, 2017

Online Business Directories: How to Use Citations to Build a Successful Local SEO Strategy written by Guest Post read more at Duct Tape Marketing. What Are Online Directories and Why Are They Important for Local SEO? You have to sign up for a free Moz account in order to see the metrics, but it’s well worth it. Their goal?

SEO 28

SEO Aggregator Iowa Search 28

Brandanew

JANUARY 8, 2016

I have tested a lot of tools that do a great job of measuring aggregate data and spitting out a recap, but NUVI has a unique way of score influencers, color coding sentiment, and finding trends in real-time. Adam Busch is a Content Marketer and SEO Specialist for RentLingo. Kevin Pike, President, Rank Fuse Interactive. image credit.

Analytics 100

Analytics Social Media Marketing Media 100

Occam's Razor

APRIL 13, 2015

You can simply click on either one of the two above and see the valuable-drilldown view… All the standard Acquisition, Behavior and Outcome metrics you are used to can be leveraged to identify valuable segments. Just see the diversity in user behavior just for SEO. Finally, add the secondary dimension Source.

Analytics 60

Analytics Web eCommerce Metrics 60

Duct Tape Marketing

FEBRUARY 8, 2017

But let’s face it, data, analytics, metrics and the like are just not some people’s cup of tea. Cushing is an analytics, SEO, and data visualization consultant and trainer, but she is also so much more than that! But let’s face it, data, analytics, metrics and the like are just not some people’s cup of tea.

Analytics 28

Analytics Aggregator SEO Metrics 28

Occam's Razor

JULY 1, 2013

An obsession with SEO and PPC is pretty much warranted in most companies, across platforms (desktop, mobile – it is particularly heartbreaking how poor most companies do on mobile platforms). Yet your magnificent search strategy (SEO + PPC) resulted in you capturing such a small percentage of the demand! SiteCatalyst.

Search 137

Search Analytics PPC Green 137

Occam's Razor

APRIL 21, 2014

I believe these two posts with a collection of some of my favorite metrics will inspire you: 1. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2. Best Web Metrics / KPIs for a Small, Medium or Large Sized Business. If you have a lot of them, aggregate them up. The post provides more detail.

Analytics 132

Analytics Marketing Campaign Metrics 132

ConversionXL

NOVEMBER 23, 2022

This defines how to connect problem themes to a metric strategy, building a metric-driven action system. Its effectiveness is measured by engagement and leading indicators, which are the usual metrics in this case (traffic, clicks, impressions, time on page, or branded search volume growth). How will you act? Gaetano DiNardi.

B2B 94

B2B Marketing Curation PPC 94

Occam's Razor

FEBRUARY 9, 2015

. + Traffic Trends Key Metrics Analysis. Onsite Behavior Key Metrics Analysis. The two exceptions are… I tend to dip in and out of my Raven subscription (primarily because I tend to dip in and out of SEO analysis needs). Traffic Trends Key Metrics Analysis. Visitor/Audience Type Profile Analysis.

Metrics 60

Metrics Analytics Non-Compete Search 60

Occam's Razor

AUGUST 9, 2016

Along the way I'll share some of my favourite metrics and analytics best practices that should accelerate your path to becoming a true Analysis Ninja. SEO & PPC, Because You Should! At this point you'll be a little confused about some metric or the other. Awesome, right? Jump-Start Your Learning. That's ok.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

DECEMBER 12, 2011

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Recommend metrics / KPIs you can use based on the size of your company. Best Metrics / KPIs for Small Business Websites. Obsess about this metric.

Metrics 153

Metrics Web Analytics CPA 153