Google Analytics vs. Google Analytics 360 (Based on a Decade of Implementations)
ConversionXL
FEBRUARY 18, 2020
For example, while the data aggregation process in Google Analytics seems like a “normal” feature, it might be a hurdle if your business needs to process data at the hit level instead of by sessions or campaigns. Custom dimension and metrics. With Google Analytics 360, you can have 200 custom dimensions and 200 custom metrics.
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