Startup Lessons Learned

APRIL 14, 2009

Now, in some situations, this over-selling would lead to a secondary problem, namely, that customers would realize they had been duped and refuse to re-subscribe. First of all, it means that most aggregate measures of success, like total revenue, are not very useful. That leads to cashing many checks.

Customer 167

Customer San Francisco Lean Hockey Stick 167

ConversionXL

JUNE 24, 2014

According to research compiled by WebHostingBuzz , r equiring users to enter email addresses, names and other data – and remember yet another set of usernames and passwords – puts them off and you might actually be driving them to other sites that don’t insist on traditional registration alone.

Social Network 130

Social Network Viral Social Media B2C 130

Startup Lessons Learned

DECEMBER 14, 2009

In an ecosystem, each participant acts according to its own imperatives, but these selfish actions have an aggregate effect. In a previous post , I covered the three main drivers of growth: Paid, Sticky, and Viral. Let’s look at a viral growth company, like Facebook. A successful startup strives for this latter case.

Customer 156

Customer San Francisco Viral Lean 156

Occam's Razor

AUGUST 22, 2011

Customer Personas, Customer Value, Customer Retention and Non-line Marketing. Aggregation of Marginal Gains: Recession Busting Analytics! Viral, Social, Sentiment, Mobile: 4 Delightful Web Analytics Solutions. Hello, My Name is Avinash. Five Rules for High Impact Web Analytics Dashboards. 1: Visitors. How can I be smart?"

Analytics 125

Analytics Metrics SEM Web 125

Both Sides of the Table

JANUARY 17, 2011

The key is channeling what you learn when you drive onto paper for retention purposes so you have to write it down soon afterward. Free form, then aggregation, then organization, then structure, then words, then metaphors, then narrative, then publish. I use tools to invoke my creative self. These are all creative processes.

Technical Review 356

Technical Review Framework Audience Media 356

abovethecrowd.com

JUNE 2, 2021

Paypal famously offered customers $5 to invite a friend, who would then also get $5 as part of a highly successful viral marketing campaign (they actually started at $20, and then reduced it to $10 and then ended at $5). Would that help retention and NPS (Net Promote Score)? He also says they need to be “must own” names.

IPO 82

IPO Customer Matching Silicon Valley 82