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John Warrillow: Yeah, you’re talking about a value-driver we refer to as the Switzerland Structure and the Switzerland Structure, it’s named after the country of Switzerland, which as you know, is sort of obsessed with this idea of independence, not cozying up to any one kind of geopolitical faction, whatever.
I was on the way back to LA from a ski vacation in Switzerland where I decided while sliding down a glacier that if I survived I would start my own advertising agency. The firm used to be called Fotouhi Alonso and were one of LA's top mid-sized agencies for 20 years, working with clients like Honda, Epson, the LA DWP, and the FX Network.
While I was in Iceland a few weeks ago, there was a set of discussions driven by Brad Burnham of Union Square Ventures about trying to make Iceland and “Internet Neutrality Zone” similar to Switzerland and banking. While I have no idea if this is feasible, the need for it seems to be increasing on a regular basis.
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