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One of the things I discuss the most with the portfolio companies I’m involved with is that “you manage what you measure.”. How many social networks, picture sharing sites, new aggregators or blogs can we really spend time on? Revenue Metrics. I like to think of revenue drivers. You Manage What you Measure. In 6 months?
Over the same 30 years, Venture Capital firms have honed their skills and strategies to match Wall Streets needs to achieve liquidity for their portfolio companies. While there was an occasional bad apple, the public markets rewarded companies with revenue growth and sustainable profits. What Do VC’s Do?
There’s too much PR and too many tech blogs and too many newsletters and aggregators and Twitter summarizers to even try to catch everything that’s going on and equally there’s so much noise that it becomes harder to be heard. They’re doing how much in SaaS revenue? You own how much?”
I’ve recently come across several of such lists and I thought it could be useful to aggregate them and share them here. Digital Wallets – Digital wallets could grow select vertical software platforms’ revenues to $27-$50bn in 2030. Generalizable robotics represent a $24 trillion-plus global revenue opportunity.
To not have it as an active part of your marketing portfolio is sub-optimal. Measure retention rate over time in aggregate – or for optimal health, segment retention rate – and measure it for the various objectives you have set for your email marketing program. Not revenue. Every fiber of your being.
And they also are great for sports events (I watch the Eagles pregame videos from fans aggregated in one place, for example). We’ve seen portfolio companies like GumGum become enormous by riding this trend. Platforms need to strike a balance between ad-supported businesses and user-generated revenue. All of this is smart.
Check out the 28 Israeli startups coming to London next week to showcase at the Innovate Israel 2012 portfolio. Content providers and owners facing diminishing revenues from their SD sales, due to increasing demand for HD content, can now restore the full economic value of their vast archives, by transforming them to True HD.
However, in private markets, there is more room to optimize across all 11 steps of the investing process: firm management , marketing, fundraising , origination , manage relationships, due diligence, negotiation, monitoring, portfolio acceleration , reporting, and. If you have one, please contact me. 7) Negotiate .
MCA-O2S covers the challenge of attributing the offline impact (revenue/brand value/butts in seats/phone calls/etc) driven by online marketing and advertising. The outcome in either scenario is a restructuring of the organization that is exquisitely geared towards taking advantage of portfolio optimization. From a Venn -diagram.
The online video networks are doing terrific business, and even Yahoo is benefiting from increased brand spend, seeing revenue growth for the first time in a while. While the revenue numbers may not be huge in 2010, there is certainly promise to the business models that are developing on these platforms. How can you improve LTV ?
Advances in machine learning, specifically natural language processing, have made generating these baseline, aggregate datasets possible, at scale, with high accuracy. EShares is an increasingly popular tool in our portfolio for tracking private company cap tables. 8) Accelerate portfolio company value. 9% (1 / 12).
Over the past several weeks, I have been rolling out a series of Spotlights on the Lontra Ventures portfolio. The Data Warehouse market is typically estimated at $30 B in annual revenue and the big data components, where the largest need for performance gains resides, is growing at double digit rates. By now, a few trends are emerging.
After a somewhat disappointing congress in 2009, in which companies showcased products from previous years, this year is expected to be faster, greener and ‘cloudier’ Looking at the conference agenda , it’s not hard to spot the trends for 2010: Mobile Clouds – additional storage and new revenue streams to operators.
Start with models like Time Decay and Position Based to understand what the conversion portfolio might look like (last two columns above) and create hypotheses about what a better budget allocation might look like. Roll that out to your entire portfolio (or to a subset as a controlled experiment) and measure conversion improvements.
Here are two examples from e-commerce use cases – both are V1 portfolio companies: Shippo : developers can use this API to connect businesses to shipping carriers. First, you can aggregate the supply especially in antiquated industries where a lot of infrastructure needs to be built for the API-as-a-marketplace.
These three tools allow startups to focus on the parts of an early stage venture that matter the most: the product, product/market fit, customer acquisition, revenue and cost model, channels and partners. Teams use the Lean Startup toolkit: the Business Model Canvas + Customer Development process + Agile Engineering. Those days are over.
endeve – Issue invoices, manage clients and check revenues all in one place. Database, File Storage & Information Management Pixily – An online service that lets you aggregate, organize, find and share your documents. carbonmade Carbonmade – A free online portfolio showcase.
choosing an investment portfolio mix, whether to change tax rates, inventory planning for next year, etc.). For simplicity, let’s say the KPI is profit (expected revenue – costs). The foundation of the model is the aggregate of the known information. Four prerequisites for using a model. Is it the return on investment?
Aggregate VC investment in 2009 hits a low of roughly $20B, a figure last seen in 2003 in the wake of the bursting of the dotcom and telecom bubble and 2001 recession. Year over year revenue growth rates are measured in multiples not percentages. On paper, VC portfolios perform well. Good Times” presentation (Oct 2008).
The company has just missed its quarterly revenue forecast. Lets take an example, and look at how they might do this: They will be able to tell you that revenue is composed of deals. To compute revenue, you multiply average deal size by number of deals. Bookings is the pre-cursor to Revenue. Obvious, isn’t it?
Nowadays nearly every online shop utilizes some sort of product recommendation engine, which is no wonder, as these systems, if set up and configured properly can significantly boost revenues, CTRs, conversions, and other important metrics. This simply means revenues through recommendations / total revenues. Popular Products.
To bring an additional perspective to the conversation, I invited Lightspeed portfolio companies BloomReach, EdgeSpring, MapR, Nutanix, PernixData and Virtual Instruments who are focused on helping companies store, manage, analyze, and surface next-generation data and content.
The answer on the surface seems quite obviousgenerate as much revenue as you can to prove that customers find value and are willing to pay. My answer is the less obvious onefocus first on user engagement and the revenue and bookings will follow. Once you create happy end users who love your product, the revenue will follow.
generate as much revenue as you can to prove that customers find value and are willing to pay. focus first on user engagement and the revenue and bookings will follow. One is for generating new revenue and the other is for expanding existing customers and reducing churn. The answer on the surface seems quite obvious?—?generate
Conversion Rate is money, sometimes directly as revenue and other times indirectly via Leads collected. The purists amongst you might notice that I'm really using Revenue as the BFF. Revenue <-> Profitability. at a level of aggregation or granularity you need, and send it into your digital analytics tools.
11: Close to zero aggregated analysis exists, everything's segmented. #10: An example is: "We should add these 80 keywords to our PPC portfolio with a max bid of $14." If the company has the revenues or size, it is important to hire for both roles to ensure the ROA will be positive. All data in aggregate is crap.
Aggregate VC investment in 2009 hits a low of roughly $20B, a figure last seen in 2003 in the wake of the bursting of the dotcom and telecom bubble and 2001 recession. Year over year revenue growth rates are measured in multiples not percentages. On paper, VC portfolios perform well. Good Times” presentation (Oct 2008).
“We’re not AdTech investors,&# I’d push back, “we just have a bunch of companies in the portfolio that are working in and around online advertising.&# While this is about 20% of our active portfolio, we’ve never considered AdTech a theme. And for a while that worked pretty well. They are: Scale.
He is on the board of the Angel Resource Institute, and is a partner with Montlake Capital (a late stage growth capital fund) and with Revenue Capital Management (a royalty based lender). Second, a portfolio of investments, even in angel investing, is a great approach. He’s c0-authored two books and many academic articles. It is risky.
Data mining and analysis is becoming a big thing to not only help companies create better services but also to generate more revenue per user. Think about Zillow , Technorati , and services like Indeed which are dynamically driven services based on aggregating, crawling, and filtering millions of pieces of data.
Data mining and analysis is becoming a big thing to not only help companies create better services but also to generate more revenue per user. Think about Zillow , Technorati , and services like Indeed which are dynamically driven services based on aggregating, crawling, and filtering millions of pieces of data.
Analyzing data in aggregate is a crime. When you look at all that in aggregate you get nothing. Most search portfolios (Search Engine Marketing or Search Engine Optimization) have a unhealthy obsessions with our brand terms. Now to evolving from being Reporting Squirrels to being Analysis Ninjas! Why Segmentation? Branding baby!
Bikky aggregates customer data from many disparate and traditionally siloed sources: point of sale, payments, online ordering, loyalty, and reservation data. This unified view makes it easy to see how revenue moves through restaurants so that improvements (menu optimization, promotions, etc.) can be made efficiently.
“We’re not AdTech investors,” I’d push back, “we just have a bunch of companies in the portfolio that are working in and around online advertising.” While this is about 20% of our active portfolio, we’ve never considered AdTech a theme. ” And for a while that worked pretty well.
Each chosen obsession is very much in the spirit of my beloved principle of the aggregation of marginal gains. Grab the revenue number for the company. In addition to the macro-outcome of revenue). Businesses win when you optimize for a portfolio, because at any given time only a tiny fraction of people want to buy.
I recommend segmenting the traffic and measuring revenue lift but also measuring the average order size, if you did your job right then that latter number should be higher. You can measure this at an aggregate level, or you can measure it just for your campaign traffic. In this case our Yahoo! Sounds dicey!! :)). So there you go.
Here digital intercepts of consumer activities are aggregated into large data sets, analysed, and assessed versus market expectations. PC and mobile interfaces dynamically display portfolio valuations and exposures, along with system-generated investment recommendations tailored to a specific client’s financial goals and risk appetite.
Aggregated search engine level analysis. This is a simple custom report I use to look at the aggregated view: As the report above demonstrates, you can still report on your other metrics, like Unique Visitors, Bounce Rates, Per Visit Value and many others, at an aggregated level. Here's an example.
Given the predictability of SaaS GAAP revenues on a quarterly basis, the fact that the 08/09 projections were unchanged is not a surprise. Given that the revenues are not growing very fast, this means that most of the companies have reduced their sales force and focused on productivity improvement. Portfolio. (3). anecdotes. (13).
If you can fix that, more revenue will immediately flow into your client's bottom-line. They have still not embraced the strategy for optimizing for marketing portfolios and still obsess about optimizing silos (they learned this from their TV, Print etc. If you have a lot of them, aggregate them up. strategies). Rock it.
ER : Do you mind talking a little bit about your conversations with startups in your portfolio, people who have reached out to you for advice about how to handle a crisis like this? All the other things that matter, aggregating talent, getting people to care, all of that stuff that's hard in a boom and easier now. SA : Right.
Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway. Farming is also often overlooked, but can help grow customer accounts and revenues from 30% upwards (if successful). Great list! Philippe Botteri.
It has been a great way to immediately influence revenue for my ecommerce engagements. The latter is particularly useful as an aggregated view for senior executives. Learn how to use this metric to drive those two changes: marketing portfolio – people thinking. Try it when you are in the Store demo account. Take a break.
Digital advertising and marketing is a key part of ZQI's multi-channel acquisition portfolio. As is common in these types of educational companies, aggregators rule the roost. The above image only illustrates three segments and their conversions – search, referrals, and aggregators – purely for the sake for simplicity.
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