Occam's Razor

AUGUST 6, 2007

In addition to looking at just the aggregate levels (the row marked Total in below report) also look at each key phrase…… In this ClickTracks report notice that each key word / key phrase performs differently, and it also differs by search engine. 4: Measure bounce rate of your AdWords, AdCenter, YSM (PPC) campaigns.

Metrics 121

Metrics Analytics PPC Campaign 121

Duct Tape Marketing

JANUARY 7, 2020

And I discovered that the first page of results on Google was filled with paid search and aggregator results (things like Angie’s list and Yelp). While it might be tempting for you to hand over full control to a PPC firm, that’s risky. Do you research on PPC firms. Focus on Purchase Intent.

Search 76

Search PPC Kansas City B2C 76

Occam's Razor

JANUARY 7, 2014

11: Close to zero aggregated analysis exists, everything's segmented. #10: An example is: "We should add these 80 keywords to our PPC portfolio with a max bid of $14." If the company has the revenues or size, it is important to hire for both roles to ensure the ROA will be positive. All data in aggregate is crap.

Analytics 142

Analytics Web Metrics DC 142

Occam's Razor

JANUARY 30, 2012

Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. In this case, I've done that by adding a filter to segment revenue to only show social value. Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics! But for your PPC campaigns? and Bounce Rate. And really, who wants that? #6.

Analytics 146

Analytics Metrics API Web 146

Occam's Razor

SEPTEMBER 29, 2009

I recommend segmenting the traffic and measuring revenue lift but also measuring the average order size, if you did your job right then that latter number should be higher. You can measure this at an aggregate level, or you can measure it just for your campaign traffic. In this case our Yahoo!

Campaign 130

Campaign Analytics Metrics Search 130

Occam's Razor

JULY 1, 2013

More revenue! #2: An obsession with SEO and PPC is pretty much warranted in most companies, across platforms (desktop, mobile – it is particularly heartbreaking how poor most companies do on mobile platforms). Yet your magnificent search strategy (SEO + PPC) resulted in you capturing such a small percentage of the demand!

Search 137

Search Analytics PPC Green 137

Occam's Razor

OCTOBER 21, 2013

A lot of the keywords I used to add to my campaigns came from the long, long tail I saw in my organic search data (I would take the best performers there and use PPC to get more traffic) and from competitive intelligence research. This in turn mandates new SEO (and PPC) strategies, if we don't want to fail.

Search 156

Search SEO Analytics Engineer 156

ConversionXL

NOVEMBER 23, 2022

Salesforce, for example, increased its revenue market share to 18.4% If you target demand capture, you need to use intent channels that include paint point SEO, PPC, review websites, affiliates and aggregators, or intent data. in the past years, according to a research by IDC.

B2B 94

B2B Marketing Curation PPC 94

Occam's Razor

APRIL 21, 2014

If you can fix that, more revenue will immediately flow into your client's bottom-line. If you have a lot of them, aggregate them up. Pick the area with the most amount of revenue or cost, use data and digital savvy to improve revenue even more or reduce cost a lot. They will show affection towards you. Rock it.

Analytics 132

Analytics Marketing Campaign Metrics 132

Occam's Razor

AUGUST 9, 2016

SEO & PPC, Because You Should! You spend money on SEO and PPC. If this were your data, start with questioning your PPC landing page strategy and then move to looking at your top SEO landing pages, and then look at bounce rates and next page analysis for those that stay. Play with Enhanced Ecommerce Reports. Take a break.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

MAY 20, 2013

At ZQI U, a vast number of students enroll into online-only courses (just like our analytics, PPC, mobile, and SEO Master Certification students at my awesome Market Motive ). As is common in these types of educational companies, aggregators rule the roost. The answer is simple: Aggregators. Let's call them ZQI University.

Analytics 140

Analytics Aggregator Channel B2B 140

Occam's Razor

FEBRUARY 9, 2015

My reply to them is: If search traffic is profitable for you, and PPC delivers profitable traffic, why would you let your competitor win? The delta in the above paid search graph, around 300k, is just a part of their winning strategy (which clearly is SEO + PPC, as it should be). million Unique Visitor. million Unique Visitor.

Metrics 60

Metrics Analytics Non-Compete Search 60

Occam's Razor

MARCH 8, 2010

"Our pay-per-click (PPC) campaign is having a positive outcome, and we should reallocate funds to these nine keywords that show the most promise." " that for this KPI the analyst has segmented the data between organic and PPC. " So what? "Our " Okay. That's it. No more "so what?" Nice right?

Metrics 118

Metrics Web Analytics PPC 118

Occam's Razor

MAY 18, 2010

I have said: All data in aggregate is "crap" Because it is. You can imagine then how absolutely heartbreaking it is for me to note that nearly all reporting that I see is data in aggregate. Total revenue. Tons of data "puking", all just aggregates. My love for segmentation as the primary (only?)

Analytics 124

Analytics Web Acquisition Metrics 124

Occam's Razor

APRIL 29, 2013

If it take ten days to make a decision to change bids on our PPC campaigns, let's go with that data cycle. " Measuring Visits and Conversions in aggregate first and segmented by keywords (or even key word clusters) will get you on the path to showing real impact. If you are a pro, measure Revenue. " Right-time.

Metrics 166

Metrics Marketing Search SEO 166