Both Sides of the Table
APRIL 10, 2010
In fact, I encouraged my favorite IM aggregator client, Digsby , to go the opposite direction and become a Twitter client also. From a PR perspective I would have made those announcements 2 weeks after the conference. I said this many times publicly before it ever started happening with Tweetdeck and Seesmic.
Both Sides of the Table
APRIL 4, 2011
Usually you have a catch-all bucket for “direct” or similar that often came through PR or word-of-mouth. How many social networks, picture sharing sites, new aggregators or blogs can we really spend time on? If so, make sure you can track which leads come from this. Measuring viral adoption is obviously important. In 6 months?
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Startup Lessons Learned
FEBRUARY 22, 2010
Engineers are offenders in this category too, but so is any gender-segregated activity, like an all-female PR or marketing team. Two others – that each team member give their input independently and that the results be objectively aggregated – are also key parts of building a meritocracy.
Gust
JANUARY 4, 2012
Later stage companies have some additional concerns: What favorable impact could IP have for PR, marketing and investor relations purposes, or as an attraction to potential acquirors? How much risk do IP issues in the aggregate pose to our business ? Designing and producing marketing and PR materials (copyright, trademark).
YoungUpstarts
JULY 22, 2011
Here’s another great resource for entrepreneurs – Tony Karrer ‘s StartupRoar ( www.startuproar.com ), which aggregates and filters entrepreneurial content from thought leaders such as Ben Yoskovitz , Vinicius Vacanti , Jill Hubbard Bowman and Steve Blank.
Both Sides of the Table
JUNE 18, 2015
There’s too much PR and too many tech blogs and too many newsletters and aggregators and Twitter summarizers to even try to catch everything that’s going on and equally there’s so much noise that it becomes harder to be heard.
ConversionXL
JULY 10, 2019
You might assume that most people would link directly to the original research, but this shows that, for the purpose of earning links, aggregating research from multiple sources may be just as effective as doing your own. Example 1. “ 22 Mind-Blowing Mobile Payment Statistics ” by BlueSnap. Takeaway: No research? No problem.
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