Both Sides of the Table

APRIL 4, 2011

Measuring viral adoption is obviously important. Usually you have a catch-all bucket for “direct” or similar that often came through PR or word-of-mouth. How many social networks, picture sharing sites, new aggregators or blogs can we really spend time on? How many through SEM? Do you have a customer referral program?

Metrics 346

Metrics Startup Acquisition SEM 346

betashop.com

OCTOBER 8, 2012

It has been awesome, flattering, and humbling to see that post went viral and has been seen by so many thousands of people — mainly aspiring entrepreneurs — and has been translated into many languages. My rule is that conferences are to be avoided unless it’s purely for PR purposes or if you’re in sales. .

Technical Review 108

Technical Review Technology Software Review Valuation 108

ReadWriteStart

NOVEMBER 18, 2019

Here are four critical challenges of tech startup PR. To have the correct image in technology means businesses must have a thorough understanding of the field of public relations (PR). It seems clear that most entrepreneurs need help to navigate the ultra-dense tech industry PR environment. Letting Social Media Do The Legwork.

PR 107

PR Startup Social Media Silicon Valley 107

Brandanew

JANUARY 8, 2016

Maggie Kravchuk , Rubenstein, PR. Maggie Kravchuk has had work experience on social media brand management and now works for Rubenstein PR. Click on the “trending now” tab and you can also see which articles are going viral across the web. Ken Herron is the CMO of Unified Inbox , and voted #2 CMO on Twitter.

Analytics 100

Analytics Social Media Marketing Media 100

Occam's Razor

SEPTEMBER 24, 2012

The number of PR people you can now fire because your Facebook page is such an awesome PR platform – not. Declaring success based on measuring Likes in aggregate is like declaring success after getting a lot of Visits to your site. But not, ever, in aggregate.]. The reduced TV ads you have to run. Too strong?

Metrics 165

Metrics Advertising Marketing Social Media 165

ConversionXL

SEPTEMBER 10, 2019

Contrast this with a marketing team going after any particular channel—events, paid, SEO, community, PR, whatever. Their growth came from users, and they had true virality. Just remember that true virality is really rare. But in aggregate, they can make a big difference. We have one primary funnel. What do we do instead?

Conversion 133

Conversion Technical Review Channel Engineer 133

Both Sides of the Table

DECEMBER 20, 2010

Twitter never seemed to really take the offense in PR and marketing. The idea was that websites (think news, blogs) could push out a regular “feed&# in an open, XML format that could be read by an RSS Reader otherwise known as a feed aggregator. Twitter resurfaces things and can drive old content viral. Look at Quora.

XML 349

XML RSS Curation Viral 349