Remove Aggregator Remove Product Development Remove Retention
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Airbnb S-1 (Part 1): So How Profitable Is This Thing Really?

View from Seed

Airbnb’s availability as a marketplace and its aggregation of substantial consumer demand has actually meant certain forms of lodging have been newly built or converted into rooms for the primary purpose of listing on Airbnb.

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Seven Things Your Customers Can Do Better Than You

YoungUpstarts

You take that money and invest a good portion of it in traditional sales and marketing efforts — including product developers, creative people, and salespeople, all of whom are paid to figure out what buyers want and to say good things about your company — in a quest to get even more customers. In return, the customers pay you money.

Customer 168
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Beauty On Demand

YoungUpstarts

The promo code system, in addition to a technological platform for customer loyalty can also be smoothly integrated into an app of this sort, making it more viable for the competitive market where customer retention is an issue. Click Labs excels in product development outsourcing in general and building On Demand platforms in particular.

Demand 138
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Lessons Learned: Validated learning about customers

Startup Lessons Learned

Their product definition fluctuates wildly – one month, it’s a dessert topping, the next it’s a floor wax. Their product development team is hard at work on a next-generation product platform, which is designed to offer a new suite of products – but this effort is months behind schedule.

Customer 167
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Business ecology and the four customer currencies

Startup Lessons Learned

In an ecosystem, each participant acts according to its own imperatives, but these selfish actions have an aggregate effect. What these products all have in common is the question their minimum viable product is attempting to answer: does this product have high natural retention built-in?

Customer 156
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Conversion: The Most Important Internet Metric of All (Revisited)

abovethecrowd.com

Unfortunately, conversion improvements typically are the aggregate gain of 100 tiny improvements, not one silver bullet. The product is designed with a clear understanding that optimization is about experimentation, and it greatly lowers the cost and complexity of that experimentation.

Metrics 93
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Marching through quicksand

Startup Lessons Learned

When I reviewed a recent product development book, it immediately shot up to Amazon sales rank 300. And anytime you strike a deal for digital distribution of any content, insist that your creators be given real-time access to the big-picture metrics: not just downloads, but engagement, retention and replay. Is that a lot?