ConversionXL

NOVEMBER 23, 2022

Product should be your main channel for customer acquisition, retention and expansion. It has high close rates and shorter sales cycles, and some of the usual metrics are lagging indicators (demos attended, proposals sent, and average deal size). Gaetano explained that it markets to problem-aware, solution-seeking people.

B2B 94

B2B Marketing Curation PPC 94

Startup Lessons Learned

APRIL 14, 2009

First of all, it means that most aggregate measures of success, like total revenue, are not very useful. Products can find sources of validation with impressive stats along a number of dimensions, such as high engagement, viral coefficient, or long-term retention. This unit of progress is remarkable in several ways. Fantastic post.

Customer 167

Customer San Francisco Lean Hockey Stick 167

ConversionXL

OCTOBER 13, 2015

So by segmenting your data, you can learn things you couldn’t from the aggregate data. How does retention differ among different acquisition channels? Customers that converted in the last year that had a sales cycle of less than x weeks. Did one group see one marketing message that the other didn’t?

Conversion 48

Conversion Retention Acquisition Metrics 48

YoungUpstarts

FEBRUARY 11, 2019

Easy does it: The right CRM can work magic, serving as a single platform that can span across the entire breadth of an organization — sharing information and providing value for customer service, sales, product development, management, operations and more. Time to Act With Analytics.

Artificial Inteligence 127

Artificial Inteligence Sales Cycle Colorado Retention 127