Aggregator Retention Viral 
Both Sides of the Table
APRIL 4, 2011
Measuring viral adoption is obviously important. Retention / Churn. How many social networks, picture sharing sites, new aggregators or blogs can we really spend time on? How many adds came through organic SEO? How many through affiliate deals? How many through SEM? Do you have a customer referral program? In 6 months?
Startup Lessons Learned
DECEMBER 14, 2009
In an ecosystem, each participant acts according to its own imperatives, but these selfish actions have an aggregate effect. In a previous post , I covered the three main drivers of growth: Paid, Sticky, and Viral. Let’s look at a viral growth company, like Facebook. A successful startup strives for this latter case.
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ConversionXL
SEPTEMBER 13, 2018
You’ll be able to see which acquisition channels are best for long-term retention or lifetime value, not simply those that drive initial conversions. There are other use cases, too, such as app developers seeking to maximize the value of users for a viral game with a lifespan of days or weeks. Engagement, conversion, and retention.
Both Sides of the Table
JANUARY 17, 2011
The key is channeling what you learn when you drive onto paper for retention purposes so you have to write it down soon afterward. Free form, then aggregation, then organization, then structure, then words, then metaphors, then narrative, then publish. I use tools to invoke my creative self. It becomes predictable and repeatable.
Startup Professionals Musings
DECEMBER 8, 2013
Curation is humanly aggregating, filtering, and re-posting the best-of-the-best content on the web, relative to your product or service area. These are regular updates, usually monthly, via website and email that help with customer retention, and remind your customers that you are the expert in your industry. Widgets and badges.
Startup Professionals Musings
AUGUST 15, 2011
Curation is humanly aggregating, filtering, and re-posting the best-of-the-best content on the web, relative to your product or service area. These are regular updates, usually monthly, via website and email that help with customer retention, and again remind your customers that you are the expert in your industry. Widgets and badges.
Startup Lessons Learned
APRIL 14, 2009
First of all, it means that most aggregate measures of success, like total revenue, are not very useful. Products can find sources of validation with impressive stats along a number of dimensions, such as high engagement, viral coefficient, or long-term retention. This unit of progress is remarkable in several ways.
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