Duct Tape Marketing

SEPTEMBER 5, 2014

If you’ve been in business for about 10 years or more, think back – what was your sales cycle before the search engine ruled the world? I am willing to guess that if you said your sales cycle used to be 6 months, and you really look at the time from engagement to close today, it probably is 6 to 8 weeks now.

Sales Cycle 78

Sales Cycle Forecast Charlotte Lead Generation 78

ConversionXL

OCTOBER 13, 2015

So by segmenting your data, you can learn things you couldn’t from the aggregate data. Customers that converted in the last year that had a sales cycle of less than x weeks. These insights can fuel better tests, because you can hone in on trends from specific groups over time. Acquisition Efficiency. Expansion Potential.

Conversion 48

Conversion Retention Acquisition Metrics 48

Duct Tape Marketing

OCTOBER 8, 2012

Today when I talk to clients and audiences about the need for content I am referring to the act of simultaneously producing, sharing and networking as a form of an active cycle of content that has entered every aspect of what we do as marketers. Sharing filtered, curated and aggregated written, spoken and recorded words and pictures.

Sales Cycle 75

Sales Cycle Aggregator Curation Networking 75

YoungUpstarts

FEBRUARY 9, 2016

Another pro-tip – Keep everything short – small up-front capital requirement, short sales cycles, short payment terms and recurring revenue cycles. Remember that it is better to be a successful business than to be a popular sink-ship. Barters and Associations.

Bootstrapping 100

Bootstrapping Startup Cofounder Sales Cycle 100

www.forentrepreneurs.com

FEBRUARY 2, 2010

aggregate pipeline created in a given week) could be altered reflexively by their measurement -- a sort of Heisenberg Uncertainty Principle for high-velocity sales. SolidWorks 2: The best VAR management program in the world? 2) What gets measured gets managed -- Metrics that have predictive value today (e.g.

Metrics 55

Metrics Design Entrepreneur Startup 55

Duct Tape Marketing

FEBRUARY 23, 2012

Today’s salesperson needs to get very good at helping the prospect aggregate, filter and condense the mass of information. 5 Stages of the New Sales Cycle 5 Ways to Use Social Media for Things You Are Already Doing. Storybuilding is the new nurturing. Stories are the greatest relationship builders.

Marketing 78

Marketing Social Media Sales Cycle Aggregator 78

Duct Tape Marketing

JUNE 23, 2014

Now, don’t take the word authority to mean fame or notoriety – it’s really more about possessing person power – the kind that can attract new business, create more opportunities and drastically shorten sales cycles. You must get very, very good at sharing, networking and aggregating content.

Social Network 78

Social Network Sales Cycle Aggregator Campaign 78

Duct Tape Marketing

DECEMBER 25, 2018

How long is your sales cycle? Salespeople are left to go out and do their thing with little supervision, and you don’t have any visibility into what tactics are working, what’s not effective, and whether or not the sales team is taking the most effective approach to managing their workload. Take a look at where you stand now.

Sales 76

Sales Sales Cycle Architecture Aggregator 76

ConversionXL

NOVEMBER 23, 2022

It has high close rates and shorter sales cycles, and some of the usual metrics are lagging indicators (demos attended, proposals sent, and average deal size). If you target demand capture, you need to use intent channels that include paint point SEO, PPC, review websites, affiliates and aggregators, or intent data.

B2B 94

B2B Marketing Curation PPC 94

Cracking the Code

OCTOBER 10, 2008

In my case (LucidEra -- a SaaS analytics provider focusing on sales, marketing, and financial analytics), weve found that success requires not only building some best practices for analytics into our solution, but also coming up with a repeatable and scalable way to show the customer how to use the analytics and how to interpret the results.

Software Review 48

Software Review North America Europe Metrics 48