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For example, they might have attended a webinar, downloaded a whitepaper, taken advantage of a free trial, and responded to an email promotion. aggregate pipeline created in a given week) could be altered reflexively by their measurement -- a sort of Heisenberg Uncertainty Principle for high-velocity sales.
How long is your salescycle? Salespeople are left to go out and do their thing with little supervision, and you don’t have any visibility into what tactics are working, what’s not effective, and whether or not the sales team is taking the most effective approach to managing their workload. Take a look at where you stand now.
If you are interested in learning more about the Bessemer 10 Laws of SaaS, you can listen to the webminar we did earlier this week with Salesforce by clicking on the picture below: You can also download the full whitepaper on the SaaS section of the Bessemer website or browse quickly through the slides on slidehsare. at 11:09 AM.
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