article thumbnail

This Week in VC Episode 6 with @Jason Calacanis: Best One Yet

Both Sides of the Table

Sellers can lower transaction fees by aggregating purchases into fewer transactions, while also providing buyers with an attractive alternative payment method. WordStream – Provides software and services that help businesses manage SEM and SEO campaigns.

Stealth 285
article thumbnail

How Startups Can Use Metrics to Drive Success

Both Sides of the Table

How many through SEM? per click on an SEM basis this is NOT your cost to acquire a customer – you need to add conversion rate. How many social networks, picture sharing sites, new aggregators or blogs can we really spend time on? If you can break this down by channel that you’ve acquired them from this is obviously better.

Metrics 346
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Hiring web developers

emediavitals.com

Trending iPad Smartphones Social Media SEO / SEM Paid Content Content Aggregation / Curation Hyperlocal Tags Advertising Audience Development Design Editorial Technology Products & Resources Publisher's Playbooks Industry events Site index. startupcto

article thumbnail

The Most Misunderstood Facts About Building a Business on YouTube

Both Sides of the Table

You have to have some of your own content formats and not just be an aggregator of talent. But you don’t need to spend money on SEM. And given that Facebook and Twitter currently pay you zero for content marketing and Google SEM charges you for customer acquisition – what exactly are you b g about?

SEM 150
article thumbnail

Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. initially captured the Internet portal revenues by aggregating eyeballs.

article thumbnail

Links on the mind

Eric Friedman

Aggregator for TV video sites. AdWords Auto Spending New Google feature that automatically (sort of) spends your SEM budget. TweetVolume – Twitter Tracking and comparisons. PrimeTimeRewind.tv – Watch the latest network TV shows all controlled by a 3D cube. Twitter Explained Great explanation of Twitter via CommunityGuy.

SEM 60
article thumbnail

How to Use Google Data Studio to Build Better Dashboards

ConversionXL

I’ll cover: How to avoid “blank page panic” by using templates; How to turn disparate data points into an intuitive flow; How to save time with data manipulation (and get cleaner data); How to aggregate data from different sources in the same dashboard. SEM and SEO templates. Cool dashboards matter—whether or not you want them to.

Analytics 117