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How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

Content can go viral – the highest quality stuff is shared. You need to roll up videos into aggregated channels, “networks,” that are 30% of your views in the long-run. Many of the online video companies started by aggregating content from other people. Content goes global (of Maker Studios 4.4

Video 339
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Viral, Social, Sentiment, Mobile: 4 Delightful Web Analytics Solutions

Occam's Razor

Let's go look at some tools… Measuring "Invisible Virality": Tynt. Goes viral. I can measure the "invisible virality" / "spread" by this big huge non-commenting, non-tweeting audience. Invisible Virality. No simplified over promise under deliver aggregates! People matter.

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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

Measuring viral adoption is obviously important. How many social networks, picture sharing sites, new aggregators or blogs can we really spend time on? How many adds came through organic SEO? How many through affiliate deals? How many through SEM? Do you have a customer referral program? Sure, but will they still be using it in a year?

Metrics 346
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Business ecology and the four customer currencies

Startup Lessons Learned

In an ecosystem, each participant acts according to its own imperatives, but these selfish actions have an aggregate effect. In a previous post , I covered the three main drivers of growth: Paid, Sticky, and Viral. Let’s look at a viral growth company, like Facebook. A successful startup strives for this latter case.

Customer 156
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All Markets Are Not Created Equal: 10 Factors To Consider When Evaluating Digital Marketplaces

abovethecrowd.com

Aggregating suppliers is a necessary, but insufficient step on its own. You must also organically aggregate demand. Great marketplaces do not simply aggregate a market; they enhance it. Wow” moments lead to word-of-mouth viral growth and high net promoter scores. Aggregating demand is much harder and more critical.

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10 Video Introductions and Media Plugs for Israeli Startups

VC Cafe

Video is a great way to get your startup some viral visibility. 1) Dealery , the daily deal aggregator gets on the evening news. 1) Dealery , the daily deal aggregator gets on the evening news. Video is a great way to get your startup some viral visibility. Amazing, no? 2) Viber , free VOIP calls from your iPhone.

Video 90
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HBS Angels Healthcare Night

David Teten

The company aggregates a tremendous amount of medical news and research and personalizes it into a user friendly experience. Lakewood-Amedex ( www.lakewoodamedex.com ) is a development stage biopharmaceutical company that is developing a diverse portfolio of broad-spectrum anti-bacterials, anti-virals, and targeted therapeutics.