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Andrew Chen: Growing renewable audiences

Startup Lessons Learned

These are things that if you get right, you can optimize your way into a big, sustainable audience. Kent Beck keynote, "To Agility, and Beyond" Six streaming locations Interviews ► March (7) New conference website, speakers, agenda Two new scholarship programs for lean startups Speed up or slow down? Expo SF (May.

Audience 119
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How to build an agile and scalable SaaS for long-term success

The Next Web

Incorporating new technology can be intimidating, but the potential benefits for you and your audience can be incredible. My experience with education technology opened my eyes to key strategies for implementing a SaaS platform that’s agile and scalable.

Agile 131
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Do You Have An Agile Social Media Policy?

The Startup Magazine

Chief amongst these mistakes is the belief that your company can maintain a sluggish, sordid presence on popular platforms instead of needing an agile, fresh-faced approach. Do you have an agile social media policy? How to improve social media agility. Here’s how to determine if you’re making the best of social media.

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Be Your First Customer: Why Beta Testing Is Right for You

YoungUpstarts

By beta testing your product, you can modify technology to meet the needs and wants of your target audience. Because you’re releasing the best version of your product, your target audience is more likely to be happy with its purchase. How you want a product to be used isn’t always how users will choose to or want to use it.

Customer 231
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Tips to Help you Think About Sales at Your Startup

Both Sides of the Table

agile sales process? 10:00 Selling eyeballs & selling audience. getting past the assistant. when to call. is it OK to call an exec on his mobile phone. how to handle intros. What is your sales process? call high or call low? how do you forecast? how do you do pipeline reviews? how should a VC do due diligence on sales operations?

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Create a “Content Playground” that’s Fun for Buyers (and Lucrative for You)

ConversionXL

The traditional buyer’s funnel relies on linear decision-making, assuming that an audience will move neatly to become a prospect, then customer. To build a playground such that your audience experiences a seamless journey, no matter which path they take? Breaking content out of the linear funnel. Choosing what to talk about.

Agile 139
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I-Corps @ NIH – Pivoting the Curriculum

Steve Blank

Agile Engineering” to have teams prototype, test, and iterate their idea while discovering if they have a profitable business model. ” We think we now have a syllabus that will better fit a Life Science audience. “Customer Development” to test the hypotheses outside the building and. Lessons Learned.